On Message: Communicating the Campaign

by Pippa Norris, John Curtice, David Sanders

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.

224 pages, Paperback

First published January 1, 1999

About the author

Pippa Norris is Associate Director (Research), and Lecturer, John F. Kennedy School of Government, at Harvard University in the USA.