Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

Name: Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
Rating: 3.81 (2 reviews)
ISBN: 9780787996918

Neil G. Kotler, Philip Kotler, Wendy I. Kotler

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to

GenresArtNonfictionMuseumsHistory

544 pages, Hardcover

First published May 8, 1998