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The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life
Reveals how customer demands have shifted from physical to spiritual, emotional, and intellectual, noting how this shift has impacted trends and technologies and what it means for marketing teams.
- GenresBusiness
272 pages, Hardcover
First published January 1, 2002
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Displaying 1 - 4 of 4 reviews
January 8, 2023
Rudy Guiliani as Yoda comment didn't age well 🤣🤣🤣
November 17, 2014
p.11 - "business innovation must follow the lead of the consumer"
p.222 - When making purchase decisions, the consumer cares about three things: 1.) Product performance 2.) Price/value 3.) State of mind
p.223 - "Effect on consumer state of mind is the only territory left for providing compelling new consumer benefit."
p.222 - When making purchase decisions, the consumer cares about three things: 1.) Product performance 2.) Price/value 3.) State of mind
p.223 - "Effect on consumer state of mind is the only territory left for providing compelling new consumer benefit."
This entire review has been hidden because of spoilers.
January 26, 2012
Garbage.
April 9, 2012
"Understanding the primal instincts behind our desires allow us to channel them into proactive and not maladaptive behavior." Fascinating read. And a bit scary!
Displaying 1 - 4 of 4 reviews