Why Should I Choose You (in Seven Words Or Less)?

by Ian Chamandy, Ken Aber

How to answer the single most important question in business and life

Why should I choose you? That’s the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times it’s subliminal. But the fact is that every product, service or decision is a choice. And often it’s a choice we make within seconds.

Ian Chamandy and Ken Aber understand just how essential that choice is. Their Toronto-based consulting firm, Blueprint, helps businesses define their specific promise--the one thing that sets them apart from every other organization that does more or less the same thing--in seven words or less.

Their blueprinting process has produced extraordinary results for organizations big and small, in all sorts of industries, in both the for profit and not-for-profit sectors, including construction firms, marketing/communications consultancies, boutique investment banks, and hospitals.

Combining combines practical steps with case examples, Why Should I Choose You (in Seven Words or Less)


give you confidence you never had before to lead into a bold new future
make your employees more innovative and creative
reveal revenue streams you never knew existed
give your employees a newfound sense of purpose that motivates them to contribute at a higher level
and help you sell faster and more easily because you will inspire, rather than try to convince, customers to buy

Genres: Business

272 pages, Kindle Edition

First published April 7, 2015

Reviews

[Tom Ludwig · Rating 1 out of 5]

Extremely Boring

This book doesn't tell how to go about defining why people should chose you. It is all about marketing their company to help you with their process. There are a lot of boring stories about companies they worked through their process. I felt many of them were not on point to accomplish anything. Blah, blah, blah.

[Beau Bush · Rating 2 out of 5]

This would have been a DNF if I didn’t have to read this for a class. The book is pretty bloated - after explaining their philosophy for determining company vision and direction the book devolves into many case studies about their clients that all have the same message: if you don’t know your value proposition you’ll inevitably fail or get off track.

[Kevin Thompson · Rating 3 out of 5]

Good ideas

I like the book. I like the idea but it seemed repetitive. Definitely worth looking into if you have a business and want it to go the next level.

[Christie · Rating 3 out of 5]

Not a lot in here that was new to me, but a few really good points made that will definitely help me when marketing my future business.

[Michael Levitt · Rating 4 out of 5]

Plenty of gold in this book and the key takeaway is to perfect your sales pitch. Most won't!