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Shots Fired! How To Write Copy That Pierces Hearts
You Too Can Write Words That Make Money!
This must-read book is not just an entrepreneur’s toolbox – it’s a goldmine! And it’s jam-packed with real-life advice and valuable tools EVERY entrepreneur MUST HAVE to write words that sell!
For 66 pages – I give it to you straight – and SHOW you how to write persuasive sales copy every time! In Shots Fired! How to Write Copy that Pierces Hearts (And Ones Wallets) – you’ll discover:
• How to uncover that BIG idea – and create a powerful make-’em-smack-the-buy-button offer!
• The ultimate secret to grab your prospect by the eyeballs – and get her to whip out her credit card and buy!
• How to turn features into benefits – and have your prospects drooling over your offer!
• Million-dollar copy samples – go behind-the-scenes and see words that make my clients millions!
• How to use ‘what your mama gave you’ – and write copy that rocks!
• How to write like a B.O.S.S.! Simple tips that work even if you hate writing and horrified your English teacher!
• How to turn copy into cash – and put those words to work for you! I do it – and you can too!
• And much more!
And by the way – I don’t just give you the basic info about copywriting – I also reveal some little known secrets about it – which will come in handy as you pierce hearts and open wallets. For example…
• The biggest mistake even pro writers make (and you’re probably making too), ones that slash sales and don’t get you rich.
• The never-talked-about reason buyers REALLY smack the buy button (and it’s NOT what you think).
• How watching the 1993 film “Indecent Proposal” put money in my pockets and it can for you too … that is when I tell you the money-making lesson learned from the movie.
• My exact step-by-step process for writing million-dollar sales copy.
• And much more!
Most copywriters guard this info with their lives – or they’ll charge you an arm and a leg for it – but not me! I’ll share my million-dollar sales writing process with Y-O-U – but only in “Copy Shot #4: The B.O.S.S. Sales Page Map” – and it’s all yours when you purchase the book!
Plus – when you order Shots Fired! How to Write Copy That Pierces Hearts (And Opens Wallets) you also get a VERY special gift!
That’s right – I’ll dig into my iPhone contacts, Facebook buddy list and emails to GIVE you the names of my favorite clients, service providers and tools – and I tell you how to get a hold of them! This baby is worth a King’s Ransom for a new entrepreneur – but it’s yours FREE! It’s on the last page of the book and it’s called, “A Lil’ Extra Something”!
But wait, there’s more…
I know that line sounded super cheesy. But really, if you’ve been struggling to write copy that pierces hearts and opens the wallets of your dream clients, you’re going to love this book AND the complimentary “Get Your Butt In Gear” action sheets. In each action sheet, you'll have me as your virtual Copy Angel whispering sweet secrets in your ear, so you sling sentences that sell every single time.
This must-read book is not just an entrepreneur’s toolbox – it’s a goldmine! And it’s jam-packed with real-life advice and valuable tools EVERY entrepreneur MUST HAVE to write words that sell!
For 66 pages – I give it to you straight – and SHOW you how to write persuasive sales copy every time! In Shots Fired! How to Write Copy that Pierces Hearts (And Ones Wallets) – you’ll discover:
• How to uncover that BIG idea – and create a powerful make-’em-smack-the-buy-button offer!
• The ultimate secret to grab your prospect by the eyeballs – and get her to whip out her credit card and buy!
• How to turn features into benefits – and have your prospects drooling over your offer!
• Million-dollar copy samples – go behind-the-scenes and see words that make my clients millions!
• How to use ‘what your mama gave you’ – and write copy that rocks!
• How to write like a B.O.S.S.! Simple tips that work even if you hate writing and horrified your English teacher!
• How to turn copy into cash – and put those words to work for you! I do it – and you can too!
• And much more!
And by the way – I don’t just give you the basic info about copywriting – I also reveal some little known secrets about it – which will come in handy as you pierce hearts and open wallets. For example…
• The biggest mistake even pro writers make (and you’re probably making too), ones that slash sales and don’t get you rich.
• The never-talked-about reason buyers REALLY smack the buy button (and it’s NOT what you think).
• How watching the 1993 film “Indecent Proposal” put money in my pockets and it can for you too … that is when I tell you the money-making lesson learned from the movie.
• My exact step-by-step process for writing million-dollar sales copy.
• And much more!
Most copywriters guard this info with their lives – or they’ll charge you an arm and a leg for it – but not me! I’ll share my million-dollar sales writing process with Y-O-U – but only in “Copy Shot #4: The B.O.S.S. Sales Page Map” – and it’s all yours when you purchase the book!
Plus – when you order Shots Fired! How to Write Copy That Pierces Hearts (And Opens Wallets) you also get a VERY special gift!
That’s right – I’ll dig into my iPhone contacts, Facebook buddy list and emails to GIVE you the names of my favorite clients, service providers and tools – and I tell you how to get a hold of them! This baby is worth a King’s Ransom for a new entrepreneur – but it’s yours FREE! It’s on the last page of the book and it’s called, “A Lil’ Extra Something”!
But wait, there’s more…
I know that line sounded super cheesy. But really, if you’ve been struggling to write copy that pierces hearts and opens the wallets of your dream clients, you’re going to love this book AND the complimentary “Get Your Butt In Gear” action sheets. In each action sheet, you'll have me as your virtual Copy Angel whispering sweet secrets in your ear, so you sling sentences that sell every single time.
90 pages, Kindle Edition
Published February 25, 2016
64 people are currently reading
44 people want to read
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Displaying 1 - 7 of 7 reviews
April 27, 2020
I’m a Branding Strategist...I Thought I Knew
So, I loved the title because it upon first reading it, I thought: “Damn, really? Shots fired? That’s so ‘extra’ for writing copy.” Then the SECOND, more confrontational voice in my head said: “So the f—k what if it’s extra... that’s the point... we are evoking EMOTION and emotion is extra... duh.”
As one who has worked in PR for 15, and specifically branding for five, years, I thought copy was low on the totem pole of items I needed a refresher on.
I. Was. Wrong.
Part of the refreshment of this book was that it confirmed, added credence to, validated what I include in my practice. Another was that it shined a light on items I either frequently overlook or downright abandon because it seems trivial or time-consuming.
Without spoiling the fun for the readers, I’ll point out one of these “frequently overlooked” lessons that I believe, in conjunction with other practices, will elevate my performance as a brand strategist and marketer. It’s Ms. Beverly’s “SO WHAT?” method of elevator pitches. That one concept unlocked an entire arsenal of tools for me to use when pitching to clients or on their behalf as well as on grassroots campaigns that I personally execute.
I won’t recap the whole book here but I’m excited to be a brand strategist in this day and age of technology and innovation and with books like this to polish my old skills and introduce me to new ones.
The author has an easy,conversational,yet professional and direct voice. She’s a straight shooter and as a straight shooter myself, I appreciated that perhaps more than the content.
Well done and THANK YOU!!!! My future clients thank you.
Brit Morris
Brand Strategist
Los Angeles
So, I loved the title because it upon first reading it, I thought: “Damn, really? Shots fired? That’s so ‘extra’ for writing copy.” Then the SECOND, more confrontational voice in my head said: “So the f—k what if it’s extra... that’s the point... we are evoking EMOTION and emotion is extra... duh.”
As one who has worked in PR for 15, and specifically branding for five, years, I thought copy was low on the totem pole of items I needed a refresher on.
I. Was. Wrong.
Part of the refreshment of this book was that it confirmed, added credence to, validated what I include in my practice. Another was that it shined a light on items I either frequently overlook or downright abandon because it seems trivial or time-consuming.
Without spoiling the fun for the readers, I’ll point out one of these “frequently overlooked” lessons that I believe, in conjunction with other practices, will elevate my performance as a brand strategist and marketer. It’s Ms. Beverly’s “SO WHAT?” method of elevator pitches. That one concept unlocked an entire arsenal of tools for me to use when pitching to clients or on their behalf as well as on grassroots campaigns that I personally execute.
I won’t recap the whole book here but I’m excited to be a brand strategist in this day and age of technology and innovation and with books like this to polish my old skills and introduce me to new ones.
The author has an easy,conversational,yet professional and direct voice. She’s a straight shooter and as a straight shooter myself, I appreciated that perhaps more than the content.
Well done and THANK YOU!!!! My future clients thank you.
Brit Morris
Brand Strategist
Los Angeles
April 21, 2020
Must-read for business owners and writers
A must-read for any business owner or person who writes to sell. I haven’t tried all techniques in the book because the few adjustments I did make which were suggested by the book, got my business Healingintentionsnatural.com flourishing.
A must-read for any business owner or person who writes to sell. I haven’t tried all techniques in the book because the few adjustments I did make which were suggested by the book, got my business Healingintentionsnatural.com flourishing.
September 28, 2017
Shots Fired
I started this book yesterday and couldn't put it down. It flowed like copy is supposed to. Deliberate, engaging and inspiring! Apryl fired her shots and hit her target. I'm glad that I own this book as a resource to always refer to. Thank you for putting in the work.
I started this book yesterday and couldn't put it down. It flowed like copy is supposed to. Deliberate, engaging and inspiring! Apryl fired her shots and hit her target. I'm glad that I own this book as a resource to always refer to. Thank you for putting in the work.
June 9, 2020
Amazing guide
This is something I’m gonna need to return to more than once. The steps are so clear and helpful!!
If you struggle writing copy/sales pages, READ THIS BOOK. That process gets broken ALL the way down 👌🏾
This is something I’m gonna need to return to more than once. The steps are so clear and helpful!!
If you struggle writing copy/sales pages, READ THIS BOOK. That process gets broken ALL the way down 👌🏾
November 3, 2019
Liked it. This book was simple, honest and straight-to-the-point. I am excited to start applying some of these ideas.
September 22, 2020
Informative
Very informative read, I’m ready to start writing copy for my business now! I couldn’t be more excited to get started selling products.
Very informative read, I’m ready to start writing copy for my business now! I couldn’t be more excited to get started selling products.
October 24, 2016
Best book on writing sales pages out there
This book should be on every entrepreneurs must own list. Learn in actionable steps how to write a sales page that does its job. Great resources as well.
This book should be on every entrepreneurs must own list. Learn in actionable steps how to write a sales page that does its job. Great resources as well.
Displaying 1 - 7 of 7 reviews