Global Marketing [with MyMarketingLab Access Code]

by Warren J. Keegan

Access Code ISBN: 9780133576368 (Emailed to your purchasing email address within one hour)
Before You Buy: This product is accessed in browser and does not require a Kindle. Several custom versions of Pearson’s MyLab™ & Mastering™ products exist for each title and access codes are not transferable. Before you purchase, ensure you have the correct ISBN. You will also need a CourseID, provided by your instructor, to register for and use this product.
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Genres: Business, Textbooks

9998 pages, Kindle Edition

First published July 28, 1999

Reviews

[Nazanin Moshiri · Rating 3 out of 5]

یکی از دروس مورد علاقه ی من در طول دانشگاه این درس بود. به نظرم نکات روانشناختی جالبی در ارتباط با کنش مشتری ارائه میده. البته سطح داخلی برای من آموزنده تر و ملموس تر بود نسبت به جهانی. امیدوارم نمره دادن استادم هم همین قدر جالب باشه :)))

[Jack · Rating 4 out of 5]

Interesting textbook covering material for an international marketing course I took. Helped me to add another A to my transcript.

[Erna · Rating 4 out of 5]

Quite insightful.

[Shahan Aaron · Rating 3 out of 5]

The entirety of the book focuses on large corporations and the marketing strategies that worked and failed for them. It discusses various aspects of marketing entry anywhere other than home base. It doesn't mention anything about how small and medium enterprises can reach transnational and global status. The examples being recent makes it an interesting read. Everything mentioned is pre-pandemic, so, impact and reach of these large corporations will be drastic.

[Cales · Rating 1 out of 5]

Not my favorite book of the semester. Chapters were longer than they needed to be to get the idea across. Less is more in this case.

[Joshua Adams · Rating 3 out of 5]

Copyrighted 2013 making this book a dinosaur however I did need it for my global marketing class and it got the job done there.

[Phil Fox]

The beginning of my interest in international marketing.

[Riley K. · Rating 4 out of 5]

Very informative read that helped me gain a new perspective on global marketing.

[Muez · Rating 5 out of 5]

Nice