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Tactical Seo: The Theory and Practice of Search Marketing
Tactical SEO is a practical guide to understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. It challenges the plethora of technical, process driven and time sensitive best practice SEO guides, and gives readers insights into the big picture value that can be derived from understanding the underlying principles of SEO. Clear and inclusive in tone, Tactical SEO offers proven tactics to follow that are built around the core principles of optimization, and that therefore stay consistent in spite of continually evolving digital technologies.
Including many real world case studies and examples, Tactical SEO gives readers a framework to cultivating their own SEO capabilities. This framework can be applied in any online business, regardless of industry or online niche, to enhance discoverability and profitability. Exploring core concepts such as the Google ethos, ripple creation and mobile marketing, Tactical SEO is the number one go-to resource to help marketing professionals and students become experts in this essential field.
Including many real world case studies and examples, Tactical SEO gives readers a framework to cultivating their own SEO capabilities. This framework can be applied in any online business, regardless of industry or online niche, to enhance discoverability and profitability. Exploring core concepts such as the Google ethos, ripple creation and mobile marketing, Tactical SEO is the number one go-to resource to help marketing professionals and students become experts in this essential field.
200 pages, Paperback
Published August 28, 2016
4 people are currently reading
8 people want to read
About the author
Lee Wilson
15 books10 followersAll I Have to Do Is Dream: the Boudleaux and Felice Bryant Story is Lee Wilson’s sixteenth book. She is a Nashville writer and intellectual-property lawyer whose nonfiction credits include a dozen books on intellectual-property law topics published by the Allworth Press imprint of Skyhorse Publishing, and the forthcoming So God Created Mothers: A Collection of Lively Quotations about Mothers and the Families They Love from independent publisher Two Creeks Press. All I Have to Do Is Dream is the second title from Two Creeks Press, which debuted in spring 2017 with Death of a Rhinestone Cowboy by Jenna Brown, the first in a female-sleuth fiction series.
Wilson’s intellectual property titles range from The Copyright Guide: a Friendly Guide to Protecting and Profiting from Copyrights (latest edition 2017), a handbook for anyone who creates, acquires, or exploits copyrights, to The Trademark Guide; Making It in the Music Business: a Business and Legal Guide for Songwriters and Performers; and Fair Use, Free Use, and Use by Permission: Using and Licensing Copyrights in All Media.
She is president of Two Creek Press, and for nearly a decade she was president of Magellan Press, whose titles included the Where the Locals Eat® series of U.S. restaurant guides, the “romantic cities” photographic guidebooks series (including Romantic New York City and Romantic San Francisco), and other non-fiction books. Wilson also compiled and published Women Hold Up Half the Sky: 285 Spirited Women and What They Said About Life, Love, Work, and Men. A previous small-run edition of All I Have to Do Is Dream: the Boudleaux and Felice Bryant Story (House of Bryant Publications), which included a DVD documentary movie of the same name, was published as a boxed-set compilation of songs written by the famous early Nashville songwriters.
Wilson has written for the Vanderbilt Journal of Entertainment Law and Practice and has published numerous articles on intellectual-property law for "CommunicationArts" magazine and the Publishers Marketing Association "Independent." She published biographical essays in Crossroads: A Southern Culture Annual 2009 (Ida B. Wells) and "Border States: Journal of the Kentucky-Tennessee American Studies Association" (Dorothy Dix). Wilson is a graduate of Rhodes College and the University of Tennessee College of Law. In private practice in Nashville since 1984, she served on the boards of the scholarly "Cumberland Poetry Review" and the Sinking Creek Film Festival, and was founding president of the Tennessee Writers Alliance.
For more information contact Lee Wilson, Two Creeks Press, P.O. Box 120847, Nashville, TN 37212; TwoCreeksPress@Hughes.net; 615/746-0219.
Wilson’s intellectual property titles range from The Copyright Guide: a Friendly Guide to Protecting and Profiting from Copyrights (latest edition 2017), a handbook for anyone who creates, acquires, or exploits copyrights, to The Trademark Guide; Making It in the Music Business: a Business and Legal Guide for Songwriters and Performers; and Fair Use, Free Use, and Use by Permission: Using and Licensing Copyrights in All Media.
She is president of Two Creek Press, and for nearly a decade she was president of Magellan Press, whose titles included the Where the Locals Eat® series of U.S. restaurant guides, the “romantic cities” photographic guidebooks series (including Romantic New York City and Romantic San Francisco), and other non-fiction books. Wilson also compiled and published Women Hold Up Half the Sky: 285 Spirited Women and What They Said About Life, Love, Work, and Men. A previous small-run edition of All I Have to Do Is Dream: the Boudleaux and Felice Bryant Story (House of Bryant Publications), which included a DVD documentary movie of the same name, was published as a boxed-set compilation of songs written by the famous early Nashville songwriters.
Wilson has written for the Vanderbilt Journal of Entertainment Law and Practice and has published numerous articles on intellectual-property law for "CommunicationArts" magazine and the Publishers Marketing Association "Independent." She published biographical essays in Crossroads: A Southern Culture Annual 2009 (Ida B. Wells) and "Border States: Journal of the Kentucky-Tennessee American Studies Association" (Dorothy Dix). Wilson is a graduate of Rhodes College and the University of Tennessee College of Law. In private practice in Nashville since 1984, she served on the boards of the scholarly "Cumberland Poetry Review" and the Sinking Creek Film Festival, and was founding president of the Tennessee Writers Alliance.
For more information contact Lee Wilson, Two Creeks Press, P.O. Box 120847, Nashville, TN 37212; TwoCreeksPress@Hughes.net; 615/746-0219.
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Displaying 1 - 4 of 4 reviews
September 6, 2016
SEO (search engine optimisation) is ever-changing and there is no shortage of advice about how to get your website noticed by the likes of Google. You need to strategize and look at the broader picture and here a book like this, promising a guide to being tactical with your SEO, may come to the fore.
The author seeks to go beyond the common technical changes that may be necessary to boost your “SEO juice”, looking at the SEO industry, practices, strategies and methodologies that are involved. A lot of the advice can thus be timeless and enable you to be more reactive to future changes that will surely come. It all made for an interesting read, providing accessible information in an easy-to-understand manner to make it particularly actionable as required.
There is a lot of hype, “black magic” and voodoo around the whole SEO business, in part created and encouraged by those who hope to make a living from it. Get your SEO wrong or, perhaps even worse, mess it up through bad advice and it is your company’s website on the block (or the “naughty step”) rather than the SEO guru’s. Caveat Emptor. There is no universal SEO practice that would be suitable for everybody and here the author seeks to make the reader strategically aware of what may be suitable for their purposes and guide them towards implementation; you need not take out every tool from the toolbox!
The author has done a great job in pulling a rapidly changing and quite complex subject together. For the uninitiated it can be an eye-opener. Undoubtedly elements will date quite quickly but the core guiding knowledge will remain valid for quite a long time. Get your strategy and knowledge from this book and the latest, most up-to-date implementation advice online when you need it. Your SEO activity is not a one-time activity in any case… well it shouldn’t be.
The provided case studies felt a little too generic and bland. It would have been nice to have had named, real world examples but it is appreciated that many companies would want to keep their “SEO magic” close to their chest. A small complaint, but by no means a deal-breaker.
A book worthy of closer consideration!
Autamme.com
The author seeks to go beyond the common technical changes that may be necessary to boost your “SEO juice”, looking at the SEO industry, practices, strategies and methodologies that are involved. A lot of the advice can thus be timeless and enable you to be more reactive to future changes that will surely come. It all made for an interesting read, providing accessible information in an easy-to-understand manner to make it particularly actionable as required.
There is a lot of hype, “black magic” and voodoo around the whole SEO business, in part created and encouraged by those who hope to make a living from it. Get your SEO wrong or, perhaps even worse, mess it up through bad advice and it is your company’s website on the block (or the “naughty step”) rather than the SEO guru’s. Caveat Emptor. There is no universal SEO practice that would be suitable for everybody and here the author seeks to make the reader strategically aware of what may be suitable for their purposes and guide them towards implementation; you need not take out every tool from the toolbox!
The author has done a great job in pulling a rapidly changing and quite complex subject together. For the uninitiated it can be an eye-opener. Undoubtedly elements will date quite quickly but the core guiding knowledge will remain valid for quite a long time. Get your strategy and knowledge from this book and the latest, most up-to-date implementation advice online when you need it. Your SEO activity is not a one-time activity in any case… well it shouldn’t be.
The provided case studies felt a little too generic and bland. It would have been nice to have had named, real world examples but it is appreciated that many companies would want to keep their “SEO magic” close to their chest. A small complaint, but by no means a deal-breaker.
A book worthy of closer consideration!
Autamme.com
September 6, 2016
Knowing only the bare minimum about SEO (Search Engine Optimization), this book opened my understanding and mind to an incredibly amount of opportunities and realizations that I didn't even know existed.
The book is very detailed and, for such a subject probably even more important,very organized.
It reads like a college text book, each chapter detailing what will be discussed, then discussing it and then providing a summary what has been discussed. All of it supported by graphs and illustrations and the like to support the understanding of the reader.
For those that are far more advanced than me, it possibly can seem a little elementary, but overall I was very pleased that I picked up this book and it will work as a reference guide in my work (as a blogger and internet entrepreneur) moving forward.
[An ARC of this book for the purposes of this review was generously provided by the publisher through Netgalley].
The book is very detailed and, for such a subject probably even more important,very organized.
It reads like a college text book, each chapter detailing what will be discussed, then discussing it and then providing a summary what has been discussed. All of it supported by graphs and illustrations and the like to support the understanding of the reader.
For those that are far more advanced than me, it possibly can seem a little elementary, but overall I was very pleased that I picked up this book and it will work as a reference guide in my work (as a blogger and internet entrepreneur) moving forward.
[An ARC of this book for the purposes of this review was generously provided by the publisher through Netgalley].
July 23, 2016
Lee Wilson discusses how business owners and marketing principals should look at both a long-term strategy and a short-term strategy and combine them together to get the best results. The Key Points at the end of the chapters help the readers evaluate what they have read and revise the authors advice.
The author ends Tactical SEO with the message that core constants of SEO that have remained so for decades. Overall, Tactical SEO is a book you should refer if you are new to SEO and want to get an overall picture of an ideal SEO strategy should be, before you get down to the daily tasks of achieving those objectives.
http://bookreviews.infoversant.com/ta...
The author ends Tactical SEO with the message that core constants of SEO that have remained so for decades. Overall, Tactical SEO is a book you should refer if you are new to SEO and want to get an overall picture of an ideal SEO strategy should be, before you get down to the daily tasks of achieving those objectives.
http://bookreviews.infoversant.com/ta...
December 4, 2016
This is the best simple explanation I have found of how to think about, approach, and accomplish good SEO for your website or blog. The only real issue with the advice in this book is that what works in SEO changes so fast that it's probably already out of date. So read this book for the basic understanding of how SEO works, and then check the latest articles, and you should know enough to be dangerous.
Displaying 1 - 4 of 4 reviews