"If every American flower grower wrote a book like Deadhead, you’d have a complete, inside view of flower farming. Deadhead’s contents, one slice of that view, will assist both those interested in flower farming and those already in the business—no matter if they live in cold areas like short-summer Idaho or in warm southern climes. Several years ago an employee made shirts for Bindweed Farm that read “The Bindweed Way: 9104 experiments, 0 mistakes”, referring to Bindweed’s philosophy of shrugging off errors and turning them into sources of success. We move fast on Bindweed Farm so mistakes happen, sometimes with surprising results—often the wrong way of doing something works out better. We’ve learned a lot from our experiments, and we hope those shared in this book inspire you to make some of your own, so you can be deadheading home from your sales route with an empty truck, full of satisfaction. You can visit the authors at bindweedfarm.com."
Realistic, entertaining, and chock full of information!
I enjoyed reading this book. It felt like a timely antidote to the everyone can do it,follow your dream and it will all work out positive thinking spin on starting a flower farm business. I learned a lot even though his zone is much different from mine (except the desert part). I really appreciate how much detailed information he shared and the glimpse into his thinking about how to work his business too.
I had difficulty differentiating between who was writing Jeriann or her husband Ralph. This book got boring pictures or drawings would have greatly increased reader enjoyment for me. They didn't do a sufficient job bridging the gap between experienced flower growers and beginners as a very novice flower grower I would have appreciated better explanations pictures or a glossary with definitions and explanations.
This little book is a gem. A great read for anyone wanting to grow specialty cut flowers for market. I especially appreciated the first half of the book as it focused on business practices for flower growers and that can be hard to find. Focuses on growing for florists, not farmers markets, though it is touched on.