"The problem isn’t just inappropriately peppy copy. It’s all kinds of things: the airline that pushes so many competing and confusing messages at users that buying a ticket in an emergency becomes an exercise in frustration and failure. The form that asks for information about sensitive subjects without explaining why the service needs it or how it will be used. The hospital interface that emphasizes its world-class doctors but doesn’t tell you how to find the emergency room."
I was reading this book intermittently as an additional learning resource for my Masters in Web Design programme.
This book absolutely rocked my world. I read half as preparation before a presentation for my Major Project, in which we had to build User Personas, think about our audiences, etc. Stuff that is covered a lot in this book.
Taking the lessons I learned from just that one half, I was able to make a presentation that my professors were pleased to hear. I had quotes I pulled directly from the book to explain why I was using specific terms for the class, as this was recommended reading but most people probably didn't get around to reading it yet.
My classmates poked fun at me as I was (albeit, enthusiastically) exclaiming about the different stories and lessons in this book, the more kind decisions in design that make SO MUCH SENSE once you see it written out but no one thinks to do it!! But it really changed the way I thought of things on the web.
This is a useful resource for anyone that is studying web design, and supplements of the lessons in this book can be used across the board, as compassionate design goes beyond the digital world.