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Finding The Right Message
Imagine if you could connect with your website visitors the moment they landed on your site. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list or hit the buy button. What would that mean to your business? In Finding The Right Message, pro conversion rate optimizer and online copywriter Jen Havice walks you through how to ask the right questions of your customers to learn what they need to hear from you to take action on your website. In the book you’ll get a step by step guide that any small business owner or marketer can easily start using.
You’ll learn:
Step-by-step process for review mining so that you can paint a picture of your customers with the words they use
Best practices for conducting interviews and surveys
How to analyze your voice of customer research findings and apply them to your copy
How to write a value proposition that speaks directly to the customer’s problem and how your product of solution will help fix it
What the differences between features and benefits really are and how that affects your website copy
You’ll learn:
Step-by-step process for review mining so that you can paint a picture of your customers with the words they use
Best practices for conducting interviews and surveys
How to analyze your voice of customer research findings and apply them to your copy
How to write a value proposition that speaks directly to the customer’s problem and how your product of solution will help fix it
What the differences between features and benefits really are and how that affects your website copy
104 pages, Kindle Edition
Published February 15, 2016
1 person is currently reading
19 people want to read
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Displaying 1 of 1 review
March 14, 2016
Based on the title I expected the book to be focused mainly on copywriting. Instead, it approaches copy strategically rather than a tactically, like most books. Finding the Right Messages leads the reader through a lengthy strategic customer-focused process with the copywriting part is a small part of the book.
The author's in-depth, detailed analytical approach may be more work than most of us are ready to do. However, her approach is spot on and is great people who need to do their own copywriting and want to be clear they understand their customer well. The benefit of this detailed approach is that it takes the guesswork out of understanding what motivates your customer.
The information is so in-depth that it became overwhelming trying to keep it in my head. There was a brief synopsis at the end of each chapters that helped a bit. Still, I longed for a cheat sheet of the whole process so I could follow step-by-step. A graphic or drawing of the entire process also would have been helpful to provide overall context.
Overall, the book offers a solid method for gathering customer insights to ensure your copy matches.
I received a free copy of this book in exchange for a fair review.
The author's in-depth, detailed analytical approach may be more work than most of us are ready to do. However, her approach is spot on and is great people who need to do their own copywriting and want to be clear they understand their customer well. The benefit of this detailed approach is that it takes the guesswork out of understanding what motivates your customer.
The information is so in-depth that it became overwhelming trying to keep it in my head. There was a brief synopsis at the end of each chapters that helped a bit. Still, I longed for a cheat sheet of the whole process so I could follow step-by-step. A graphic or drawing of the entire process also would have been helpful to provide overall context.
Overall, the book offers a solid method for gathering customer insights to ensure your copy matches.
I received a free copy of this book in exchange for a fair review.
Displaying 1 of 1 review