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Finding The Right Message: How to turn voice of customer research into irresistible website copy
"What Jen Havice explains in this short book is nothing less than a degree in message mining—what messages you need to share, what words to use, and how to find them. It's an easy read that packs a major marketing punch."
—Rob Marsh, conversion copywriter and strategist, Brandstory
“Most books about voice of customer research cover why it’s important and the outcomes you can expect from implementing it, but they don’t cover the ‘how.’ Finding the Right Message breaks VOC research down into a doable, step-by-step process that you can implement immediately.”
—Jules Taggart, Jules Taggart Marketing Strategy
“Jen’s framework for discovering, understanding, and applying your customer’s voice in your copy is nothing short of brilliant. She’s managed to distill the work of an entire, multi-disciplinary agency into a process that any ONE person can learn and use over and over. As someone who does not enjoy the ‘online business’ hustle, having a website that can essentially be my sales wingman is a pretty big deal to me. So I am beyond excited (and grateful) to have such a simple plan to use to confidently put my site to work for me!”
—RM Harrison, business alignment and growth strategist
“I can totally attest to Jen’s remarks that she understands the quantitatively challenged brain. I am a creative, but Jen makes understanding this stuff so simple and totally doable. Follow this process and you will not only feel smarter but your ideal customers will be knocking on your door!”
—Melissa Penton, business coach, www.melissapenton.com
Imagine if you could connect with your website visitors the moment they landed on your site. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list or hit the buy button.
What would that mean to your business?
In Finding The Right Message, pro conversion rate optimizer and online copywriter Jen Havice walks you through how to ask the right questions of your customers to learn what they need to hear from you to take action on your website.
In the book you’ll get a step by step guide that any small business owner or marketer can easily start using. You’ll
—Rob Marsh, conversion copywriter and strategist, Brandstory
“Most books about voice of customer research cover why it’s important and the outcomes you can expect from implementing it, but they don’t cover the ‘how.’ Finding the Right Message breaks VOC research down into a doable, step-by-step process that you can implement immediately.”
—Jules Taggart, Jules Taggart Marketing Strategy
“Jen’s framework for discovering, understanding, and applying your customer’s voice in your copy is nothing short of brilliant. She’s managed to distill the work of an entire, multi-disciplinary agency into a process that any ONE person can learn and use over and over. As someone who does not enjoy the ‘online business’ hustle, having a website that can essentially be my sales wingman is a pretty big deal to me. So I am beyond excited (and grateful) to have such a simple plan to use to confidently put my site to work for me!”
—RM Harrison, business alignment and growth strategist
“I can totally attest to Jen’s remarks that she understands the quantitatively challenged brain. I am a creative, but Jen makes understanding this stuff so simple and totally doable. Follow this process and you will not only feel smarter but your ideal customers will be knocking on your door!”
—Melissa Penton, business coach, www.melissapenton.com
Imagine if you could connect with your website visitors the moment they landed on your site. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list or hit the buy button.
What would that mean to your business?
In Finding The Right Message, pro conversion rate optimizer and online copywriter Jen Havice walks you through how to ask the right questions of your customers to learn what they need to hear from you to take action on your website.
In the book you’ll get a step by step guide that any small business owner or marketer can easily start using. You’ll
- GenresBusinessNonfiction
84 pages, Kindle Edition
Published March 14, 2016
11 people are currently reading
193 people want to read
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Displaying 1 - 4 of 4 reviews
March 27, 2018
A quick read, more like a workbook than a "book" book (you know what I mean), this definitely spells out customer research in a way that even I can understand.
Not that I'm a moron or anything (far from it, as my ego can attest), but I'm not super familiar with customer research, and as an aspiring copywriter I think this book could be my - dare I say it - secret weapon.
An insightful how-to on getting started writing website copy that actually makes people convert, this book is highly recommended for copywriters, marketers, and people who want to get more customers for, well, anything really.
Not that I'm a moron or anything (far from it, as my ego can attest), but I'm not super familiar with customer research, and as an aspiring copywriter I think this book could be my - dare I say it - secret weapon.
An insightful how-to on getting started writing website copy that actually makes people convert, this book is highly recommended for copywriters, marketers, and people who want to get more customers for, well, anything really.
January 4, 2022
Gold for copywriters. Unfortunately, I’m not a copywriter. Read in less than 2 hours, though.
March 19, 2017
Bit-sized, well organized, and applicable. A good investment when you plan to write copy but don't have years of experience.
June 11, 2016
Puoi progettare una pagina nel modo migliore del mondo, ma se non incontra i bisogni degli utenti sarà una pagina fallimentare.
"Finding the righ message"è un ebook "actionable": poca teoria molti esempi. Fornisce un metodo pratico e facilmente implementabile per la ricerca qualitativa
"Finding the righ message"è un ebook "actionable": poca teoria molti esempi. Fornisce un metodo pratico e facilmente implementabile per la ricerca qualitativa
Displaying 1 - 4 of 4 reviews