Making predictions about the future is always tricky. But there is one prediction that author Rob Bernshteyn is quite confident in Across a host of industries, we will move to a model that he calls value as a service .
It is already common knowledge that many traditional-products companies are converting the delivery of their offerings to the as-a-service model. With the completion of this transition assumed, the coming disruption will focus less on the delivery model and more on the value delivered.
Value as a Service is the simple idea that measurable value delivered for customers will be the ultimate competitive battleground. Every customer will want to understand the exact value that they are being provided. They will want a quantifiable difference as they compare their options.
Is your business ready to embrace this coming disruption? Are you ready?
Having received an advanced copy of this from a friend, I can say, with all honesty, it is the WORST waste of words I have ever read. Rob is a self-centered ego-maniac. Take if from someone who has to admin Coupa at their company, his product is terrible. We long for the days of SAP. Anyone unwise enough to follow this fool and his hack crew deserve to go down with the ship. despite his ability to make money out of terrible software, this book offers nothing more than a glorified advertisement. Save your brain and your money, seek a real business leader, not a SaaS-snake-oil-seller.
The first couple of chapters of the book were very interesting, but then the book started feeling like a 200-page advertisement. The author mentions his company in every single chapter. They should give this book away for free since it is more of an advertisement. I don't think the book provides any value (no pun intended) and it feels a little bit pretentious. This book could have a been a long blog post on their company's website.
Keeping this to the standards the book asks for, this book provides value to the extent it says success is best achieved when quantified. In order to quantify success, especially when it comes to have business with another company. If success is not agreed upon the vender and the client, then buying a service and saying it will help out in the future of that company is all in shambles. In regards to this book, one thing that made it hard to stay focused to understanding the points of this book was the examples and how they jumped into the paragraph. They removed focused, and although provide good insight to the topic at hand, made it hard to solidify my understanding of th chapter. One thing I do appreciate however is that this book contains a recap of the chapter read. All put together, this book was an interesting read that I recommend those interested having Coupa as a customer or current/future employees should understand what makes Coupa, well Coupa!
As an entrepreneuer, I found it very thought provoking and appreciated the perspective. But about half way through, the focus seemed to shift to about Coupa in a sales like manner vs how we went about creating the shift in model.
But with many books, I take away what is meaningful to me and forget the rest. Quite similar to the song “Memories” and how we remember the laughter and whats to painful to remember, we simply choose to forget.
Phenomenal read. Brilliant vision, simple yet profound concepts. A must read for those in Value Consulting, Finance, Pricing, Sales, Procurement or many other areas of the business.
Some good stories and examples of the evolution of products and value to customers (e.g. the car: first as a utility, then customisation, now convenience), but lacks an overall compelling
Its a simple idea with profound impact! Outside business also we seek what value we derive out of any interaction so why not apply to business dealings as well. I strongly see that industry moving towards Risk Sharing or "Skin in the Game" or more recently "Outcome Based Pricing". Rob has put some very nice examples and easy to follow principles to change mind set around Value based transactions.