Digital Strategy: A Guide to Digital Business Transformation

by Alexander Rauser

Digital A Guide to Digital Business Transformation delivers practical solutions for enterprises operating in today’s fast-paced business environment. This book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter. If you’re in business today, you probably use digital technology to run your day-to-day operations. But if you don’t have a digital strategy, you’re at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption. This accessible book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate. Learn to manage your risks and opportunities, outperform the competition, and even shake up your industry with Digital A Guide to Digital Business Transformation .

Genres: Business

174 pages, Paperback

Published March 12, 2016

Reviews

[Dong Li]

Very good book

Very good book on crating digital strategies. What I like most there are some real world cases that are discussed in the book, which can shed light on how theory really worked in reality.

[Parin]

This is more of an overview of Digital transformation, on a very high level, with few examples thrown in. I would rather read an article to know about Digital transformation approach. Disappointing.

[Vikram]

Very high level and not worth the time it needs

[Omar Kayal]

Great, easy-read manual on the fundamentals of planning, executing and maintaining digital strategy. Enjoyed the real-life examples Alexander used to make some of his points.

[Louis Lamoureux]

Great read and manual for succeeding with digital

[Nuno Marcos]

This book represents an excellent manual to develop digital transformation in organizations!

[Ralph-Arnold Steiner]

Rauser's "Digital Strategy: A Guide to Digital Business Transformation" is a robust manual for leaders seeking to navigate the digital landscape. Rauser effectively demystifies complex digital concepts, offering actionable insights and frameworks that are both practical and accessible. However, the book could benefit from a deeper exploration of the cultural and ethical implications of digital transformation. While the technical guidance is top-notch, a stronger focus on the human and purpose-driven aspects would provide a more holistic approach, addressing the growing demand for socially responsible business practices.

[Armin]

This is a compact guide that gave me a few good ideas about how to go about developing a digital strategy for our company. Do interviews, create an asset sheet, put numbers next to KPIs - got it! ;-) Rauser has a very practical and down-to-earth view on digitalization which I found helpful.

[Sofia Lima]

The book is good and well written, but I think it lacks in practical examples.