The Engagement Formula: The four step writing formula that shows you how to write content that grabs readers' attention, instantly wins trust and transforms readers into raving fans

by Jody Raynsford

At last! The guide to effective business writing and persuasive copy you've been looking for..."It works! Brilliant book! Easy to read, understand and implement. Not only does it give you a great overview of how to engage with clients, but it also gives you a step-by-step breakdown of how to implement the formula from day 1" "An engaging, enjoyable read written in the very style of writing the author is teaching us about in the book! Well written. The book can be read in a few hours and it was engaging as well proving the formula works.""A must read for any small business owner, with lots of useful content and additional resources on internet and Facebook"What’s the difference between business writing that is read and content that's ignored?Why does some writing kick customers into action, while other writing bores them to tears?The answer lies in a simple four-step formula to win your reader's attention that Jody Raynsford developed as a journalist and later as a sales copywriter responsible for six- and seven-figure launches. The Engagement Formula shows you how to craft compelling, attention-grabbing writing your audience is desperate to read, build a lasting relationship with the reader and, ultimately, turn them into a customer.The secret to engaging your reader is revealed in this concise but targeted book, designed to dispense with theory and give you practical, actionable advice on making your copy truly engaging.Designed for the non-professional writer, the book gives you everything you need to understand the elements you need to get good at writing for your business, brand, organisation or ecommerce store. What you'll learn...How to guarantee you're writing content that your audience wants to readHow to come up with a stream of compelling writing ideas your readers will loveThe #1 thing you need to include in every piece of content you writeWhy you need to become a great storyteller if you want to keep 'em coming back How to get good at writing even if you're not a pro Why personality and tone of voice is essential for business writing (despite what others say)Plus get all the tools and frameworks included to make you a master of persuasive writing.Whether you are writing for the web, writing for emails or writing to drive engagement and sales, The Engagement Formula gives you a framework for persuasive writing you can use immediately.

93 pages, Kindle Edition

Published February 29, 2016

Reviews

[SCHOFIELD · Rating 2 out of 5]

Basic. for beginners

This may be worth reading if you’re new to copywriting although you could find. similar ideas in any copy writing blog post. None of the bonus resources were available on the website link provided.