Introducing Entrepreneurship: A Practical Guide reveals the stories of the world’s greatest entrepreneurs, distilling the key points into down-to-earth, realistic advice to help you turn any business opportunity into a successful venture - while avoiding the pitfalls of pursuing a pipe dream.
Alison Price is a Chartered Psychologist and an Occupational Psychologist, a university lecturer in Business Psychology and specialist in Leadership and Management Development. As a specialist in business psychology, Alison has advised prestigious organizations on behaviors needed for organizational success. She has worked with a wide range of personnel, from team members to Boards of Directors, exploring the mind-set and working practices that underpin success.
Great book, if you want to learn about entrepreneurship, and you don’t know anything about it. It was a refresher for me but it wasn’t my first book about this topic. However, I do recommend it for anyone who wants take the plunge.
a really good easy to follow book if you are thinking about or even if you have started a business already. I have read a few books from this series already I would highly recommend the psychology of success and self esteem a must read