Millionaire Real Estate Agent: It's Not About the Money

by Gary Keller, Dave Jenks, Jay Papasan

Think Big. Aim High. Act Bold. The Millionaire Real Estate Agent shows you how to do all three so you can Live Large - professionally and personally. In this book, Gary Keller, Dave Jenks and Jay Papasan show you the secrets of achieving extraordinary success by using Big Models to realize your Big Dreams. The Millionaire Real Estate Agent provides you with a plan to transform your real estate sales job into a million-dollar business. The book explores the models you need to put in place and then shows you step by step how to implement them. Gary, Dave and Jay debunk the myths that stand in the way of realizing the highest level of achievement and lay out the road map to success. But, in the end, as Gary says, it's not about the money. It's about maximizing your potential. So take charge of your career, your life, and your future. Read The Millionaire Real Estate Agent and soar to greatness.

Genres: Business, Nonfiction, Finance, Money, Self Help, Entrepreneurship, Personal Development

368 pages, Paperback

First published February 15, 2003

About the author

Professionally, Gary’s ONE Thing is teaching. He excelled as a real estate salesperson by teaching clients how to make great buying and selling decisions. As a real estate sales manager, he recruited agents through training and helped them build careers the same way. As co-founder and chairman of the board, he built Keller Williams Realty International from a single office in Austin, Texas, to one of the largest real estate companies in the world by using his skills as a teacher, trainer, and coach. Gary defines leadership as “teaching people how to think the way they need to think so they can do what they need to do when they need to do it, so they can get what they want when they want it.”

An Ernst & Young Entrepreneur of the Year and finalist for Inc. Magazine’s Entrepreneur of the Year, Gary is recognized as one of the most influential leaders in the real estate industry. He has also helped many small business owners and entrepreneurs find success through his bestselling books The Millionaire Real Estate Agent, The Millionaire Real Estate Investor, and SHIFT: How Top Real Estate Agents Tackle Tough Times. A book, after all, is just another way to teach, but one with an infinitely large classroom. As a business coach and national trainer, Gary has helped countless others realize extraordinary results by focusing on their ONE Thing.

Unsurprising to those who know him, Gary’s single greatest achievement is the life he’s built with his wife, Mary, and their son, John.

Reviews

[Victoria Wilde · Rating 4 out of 5]

I have no doubt that this is the formula for being a millionaire real estate agent. But maybe I just want to be the real estate agent that can pay her bills and enjoy the way she builds her business. I’ll never be the three-hours of timeblocked phone calls real estate agent. Nobody wants to get those sales calls and I certainly don’t want to make them. I much prefer the let’s sit down and talk about real shit and actually get to know and connect with each other agent. And hopefully, we gain a real sense of community and connection and because you’re genuine and honest and people like you, maybe they send you referrals. Or maybe they don’t and you have a lot of coffee and make a lot of friends. Maybe it works, maybe it doesn’t, but that’s the experiment I’m trying now. Because if I can pay my bills by simply utilizing my natural skills and inclinations towards connection and conversation, that’s what I’m going to do.

[Darren Kittleson · Rating 5 out of 5]

this is a primer on building a profitable real estate practice. If you're dedicated to mastery in real estate sales, you need to read this. If you're interested in business in general, this works as well. The disciplines, ideas and systems laid out so well in this book work in almost any type of service business.

[Ren · Rating 4 out of 5]

If you're going into real estate or are in real estate and are ready to ramp up your business: This book is awesome! They offer great advice is how to set your business up, get into the right frame of mind etc. Highly recommend.

[Andrew Duggan · Rating 4 out of 5]

For the many real estate agents, this book is viewed as a modern seminal piece to following the success of others, and learning to incorporate models in your own business to launch your career to greater heights. I’ve read the book before but not like I did this time - the difference? This time I work for a Keller Williams brokerage. The KW Command platform is built on the models and business/goal tracking promoted in the book. It provides a deeper understanding of the Command system and just how streamlined and well thought out the KW business model actually is. Command is the modern day, all in one platform to put the lessons for the MREA into practice immediately. It’s an inspiring bit of writing made even stronger by the paired access to Command.

[Jason · Rating 5 out of 5]

I enjoyed this book. It made me believe that this is possible. It has a very detailed plan and great tips. Will read this again and again

[Joel Valdez · Rating 2 out of 5]

Very high level. Works more around mindset than actionable techniques. Too basic if you already have some business, management, leadership experience. If not, decent read.

[Faloni © · Rating 5 out of 5]

Hot cocoa & knee highs . Goodnight lovers 🥱

[Adrianne Almond · Rating 5 out of 5]

I am STILL learning from this book. Holy COW! It's a pretty intense read for those of us involved in the real estate world. Just to know that anyone can do it is a HARD pill to swallow. I am currently at the point where the author lays out the master plan in front of you, but I am having a hard time grasping the concept. I mean, I get most of it, but I know it will take me a little bit to actually put the systems into place. once I do....WATCH OUT WORLD!

[Khuram Malik · Rating 5 out of 5]

This book was recommended by Nick Canner on his blog. There are many business books out there that have a specific focus, it may be marketing, branding, strategy or even hiring. But there's hardly a book I've read that shows you how to tie it altogether, to connect all the dots to make a business work. So while the title might suggest the book is only good for real estate agents, as per Canner, I also agree that it is useful for anyone in the service business.

[Phino DeLeon · Rating 3 out of 5]

I really wanted to get the most out of this book, and I did get a lot of good quality information, but it took so damn long to get through. I feel like this is a good candidate for a cliff notes version. Too many words to say very specific things.

[Anthony · Rating 5 out of 5]

This book is amazing. I am just starting out as a sales agent, and most of the book talks about what to do as a broker agent. However, when I do get to that level I will be ready and I'm already eagerly awaiting.

[Jessie Seymour · Rating 5 out of 5]

An absolute must-read for all real estate agents. As someone who has just started in the business, I feel inspired and encouraged to follow my big dreams, and this book has provided me with a foundation to build on. I understand where my priorities need to be, and I know what I need to focus on. There's a lot of good, solid advice in this book. The models are clear. The process is clear. Success may not be easy, but it is simple; and this book has shown me that by using these tools, I can also be a Millionaire Real Estate Agent. And that's the ultimate goal for me.

I'm also beyond thankful to Gary Keller for creating a company that is providing me with the training and support I need to become a successful businesswoman. Keller Williams is top-notch, and the agent-centric mentality is what I need. Gary Keller is a smart man with a whole lot of gumption, and being part of his company and experiencing his vision makes me feel empowered.

[Brandon Still · Rating 4 out of 5]

This book has timeless principles that will always be relevant to being successful in the real estate business. Keller focuses on his 3 points to success in real estate which are leads, listings, and leverage. When Keller breaks down what it takes to be a high achiever, it is clear that large goals require deliberate processes, focus, and people. "Today's focus ultimately manifests itself as tomorrows reality." Must read for anyone in the real estate business, there is a reason Keller Williams has been such a successful real estate firm across the country.

[Mohammad · Rating 3 out of 5]

من این رو سالها پیش خوندم
چند روز پیش یک کتاب دیگه از همین نویسنده خوندم که دیدم این هم هست گفتم بذار یک ستاره ای هم به این بدم.
بحث اداره دفتر املاکه. نحوه کسب مشتری و تماس و مذاکره و ...
توی حوزه خودش خوبه. البته من اون موقع از جنبه بازاریابی می خوندمش. نکات فرعی خوبی هم توش بود که شاید چون برام تازگی داشت خوشم اومد.

البته ناگفته نمونه من خودم توی یک دفتر مشاور املاک توی زعفرانیه مشغول بودم!
برای مدت کوتاهی
اون روزها افتاده بودم توی خط متقاعد کردن؛ می خواستم روی آدم ها تمرین متقاعد کردن کنم؛ گفتم چه جایی بهتر از مشاور املاک؛ هم فاله هم تماشا
:))

[Theresa Connors · Rating 5 out of 5]

A concise and engaging overview of what it takes to be a successful real estate agent. Detailed and thorough with many profiles of successful agents along with the author’s own story. A good book for current agents who want to improve their business or for people who are considering real estate as a career.

[Liliana · Rating 5 out of 5]

This book holds the foundation and steps needed in order to form your business, whether it’s real estate or being an entrepreneur. It’s exciting to have at my disposal these resourceful lessons; I have a plan laid out and am hopeful it will serve as the necessary steps to take and start on a new journey of helping people in my community.

[Dorothy Desouzaguedes · Rating 5 out of 5]

Easy to read and organized. Practical plan for success targeting real estate agents and entrepreneurs.

[Kaleigh Johnson · Rating 4 out of 5]

Great book with lots of great info for agents who plan on being in the business for awhile. It is pretty repetitive and dry at times though

[Felicia Niemann · Rating 5 out of 5]

This should be called the real estate Bible. Everything you need to do to be successful in Real Estate is simply spelled out

[Amelia Lipsky · Rating 5 out of 5]

AMAZING BOOK!! I absolutely recommend if you’re trying to get into real estate. Will be buying a hard copy of this one FO SHO!

[Nicholas · Rating 5 out of 5]

Reading this book, I'm reflected often back to my retail management career and wish I would've had access or thought of reading this book during my retail management years.

Major focuses from this book like "Thinking Big" and "Aim High" are taught how. Often, as managers, we use such phrases and try to motivate our team. However, Keller's book truly defines what these phrases mean. Some cliché, some not so cliché, the phrasing and explanations in this book may seem like basic business sense, but I can see how some may struggle with it.

There were also complicated methods of budgeting and holding your team (as well as yourself) accountable that resonated throughout the book. These complicated, yet simple models were explained in detail with a daily regime that any future real estate agent would definitely benefit from.

I'm recommending this book to anyone in management, whether it's retail, investors, or future real estate agents. Again, I wish I had this book long before I started my retail career. It would, in essence have allowed me to keep it, but alas, I now have an opportunity to reach and exceed my full potential.

Please note, I plan on re-reading this book at least twice a year to stay motivated.

[Pablo · Rating 3 out of 5]

First, the audio book constantly screams at you. It's really annoying.

The book itself has a lot of actionable data. A lot of it is just basics of how to run a company and at first it surprised me but then I understood that running a company is not part of learning to be a real estate agent.

There's close to nothing about the actual work of a real estate agent or the real estate market. If you are searching for that kind of knowledge as an outside, like I was, look elsewhere. This book is for people in the real estate industry that want to scale up their operations.

I found their make a million, earn a million, net a million distinctions a bit condescending although the point behind them are actually valid.

[Shane Anderson · Rating 3 out of 5]

Good for read for Real Estate Salespeople. I found a few very useful items in the books but some of it is just fluff (eg think positive, be willing to change, work hard, be organized, etc.). The authors use anecdotal data to find patterns in successful Real Estate Agents. The book doesn't explore why some patterns are bad and others are good based on real data, it just says what happy rich agents say they do.

[Tristan Bills · Rating 4 out of 5]

Success in real estate boils down to leads, listings and leveraging resources. Once you’ve set up your business using these principles, you can step back and change your focus, growing your business while nurturing your agents to earn even more money for yourself.

[Pj Stratford]

My favorite business book of all time.. not just for real estate agents but for anyone looking to build a significant business in the sales industry.

[Duane Leon · Rating 3 out of 5]

Not a great book for anyone interested in perusing a career in real estate. The business model is flawed as you are just paying yourself with your own money.

[Christy Devinaspre · Rating 5 out of 5]

Very informative and helpful to set goals that can be accomplished by organizing oneself and systems.

[Marc · Rating 5 out of 5]

This book is a must read for any real estate agent who wants to bring their career to the next level. It is not about the money, this book will help you be the best you can be.

[Jessica · Rating 5 out of 5]

I read this book constantly. I've read it several times, but actually re-read it on an ongoing basis, referencing it at least weekly. I also have the audiobook for in the car.

[Dustan Woodhouse · Rating 5 out of 5]

The Realtors bible -worth rereading every year.

A great read for Mortgage Brokers too!