BookSquint Summary of The First Hundred Million

by Douglas Albany (editor)

He wrote one of the greatest marketing books of all time. Here is the fascinating story in summary form of how one man became the preeminent book sales person. His large scale market research approach and great copy writing skills helped E. Haldeman-Julius to sell more than 20 million copies of his world famous Little Blue Books in 1920. He published 2,000 titles with blue covers, less than the size of a postcard, and ranging from 64 to 128 pages. They sold for a nickel each, and you had to buy 20 at a timeThe First Hundred Million can be seen as a bible for copywriters and marketers, filled with information and amazing statistics and strategies. He tells you what he learned and what works when selling books to the public. What was the American public in the 1920s interested in, and how could you rank those topics? You will find that not much has changed today. What are their needs and greeds? What keeps them up at night? Haldeman-Julius found answers and published book to fill the public needs. Sex sold more than any other subject, but he changed titles to see great changes in sales. Brilliantly, he reused certain terms like How To, The Art of, and A Little Secret That.Finally, his statistics shows you exactly how much he paid for ads and how many sales they generated in publications like The New York Times Book Review, Chicago Tribune, and Saturday Review among others. If you are interested in what the public wants and how a marketing genius filled their needs with his books, you will be riveted with the story of his success.

82 pages, Kindle Edition

Published September 13, 2015