Exceeding Expectations: How Yelp! Can Help

by Heather McNeil

It used to be that what determined the success of a restaurant occurred solely within its four walls. Today, the reputation of your restaurant in the online world has a dramatic effect on your success or failure in the real world. With the explosion of social media, particularly Yelp, the restaurant industry is experiencing its biggest change in decades. In the first and only book of its kind specifically written for restaurateurs, this step-by-step guide will take you through every detail of managing your online reputation. No longer will you be cursing Yelp; rather you will be harnessing Yelp’s power as one of the most trafficked websites in the world to market your business in a completely new and innovative way.

A 25 year veteran of the restaurant business, Heather McNeil has been consulting restaurant owners on the importance of responding to online reviews nearly since the inception of such sites. Whether your reviews are positive or negative, Heather demonstrates the significance of “listening to your guests” and how this translates to repeat diners and dramatically increased revenue. Exceeding How Yelp! Can Help uses real life examples and demonstrates the extraordinary results that follow. This book is for restaurant owners as well as any business owner interested in delivering experiences that will have guests raving.

36 pages, Kindle Edition

Published February 15, 2014