The CEO is a choose-your-own adventure book that will make you question why anyone ever wants to become CEO of a publicly traded company. Choices are presented at well-placed intervals that force you to decide between mayhem and murder, affairs of the heart and affairs of accounting, and even whether or not to get involved in professional sports. The ending to many of the choices is unpredictable - for example, do you imagine that you're more likely to die because you questioned the Hell's Angels or because you tried to save a woman's life? You have to choose to find out.