This book synthesises some of the original ideas I have developed over the past 10 years, as a consequence of reading many books, meeting many people, and dedicating a lot of time to rearranging them into a form that I hope will be useful for the development of new business opportunities. And to make it more practical, I have used a format that I find illustrations and brief comments. This is a visual book, that I believe has something new to say. Some of them are bold ideas, but… when the time is right.