Summary of Hooked: by Nir Eyal with Ryan Hoover | Includes Analysis

by Instaread Summaries

 
Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely on advertising to remind users to purchase or interact with their product. Today, however, the most successful companies in the world—Facebook, Google, Apple, to name a few—all thrive on becoming an instinctive part of their target users’ lives, triggering them to continue using the product without so much as a reminder. A habit is an action that is performed with little thought or conscious compulsion. If a person needs to overcome a major hurdle to complete the action, it’s unlikely to become an ingrained habit. However…       ·      Overview of the book ·      Important People ·      Key Takeaways ·      Analysis of Key Takeaways   With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

28 pages, Kindle Edition

Published March 29, 2016

About the author

With Instaread, you can get the summary and analysis of a book in 15 minutes. We read every chapter, summarize and analyze it for your convenience.

Reviews

[Charles Ray · Rating 5 out of 5]

Firms can no longer rely solely on advertising appeals to sell products. Nir Eyal and co-author Ryan Hoover, in Hooked, offer a guide on building products and applications that will hook users by basing them on existing habits and making them an integral part of the users’ lives.
Instaread’s Summary of Hooked by Ryan Hoover analyzes the book, with an overview of the main takeaways, and a discussion of how developers and designers can create applications that can become a part of a user’s everyday life and have a positive impact.
This Instaread analysis is an efficient way to get a sneak peek at a new book before making a full investment; an excellent resource for busy readers. I received a complimentary copy of this book in exchange for my unbiased review.