This 48 page reference guide was created as a playbook for QBS users to more quickly ramp up their selling efforts and implementation of the QBS methodology. While the information contained in this implementation guide covers a broad spectrum of the QBS methodology, it was not intended to replace the volumes of information contained in the QBS books. This document was simply created as a reference guide to the key concepts that will affect each and every one of your sales calls to new prospects or existing customers. In addition to the material and examples we have provided in this text, equally important are the exercises where your participation will serve as real-life conversational examples, which in turn, will provide content and context when planning future or managing current sales opportunities.