Most companies today are challenged by change. They strive to react with quick solutions, while at the same time design new opportunities for the future. But inevitably, they get disappointing results.
Why? In Future Value Generation, Daniel Egger offers a compelling and provocative answer: Innovation merely attempts to solve past problems, Strategy locks in a static worldview, and foresight too often explores what is possible, but not practical. The missing integration of the three processes leads to a prioritization of the present, and an intensifying urgency to prepare for the future.
As the quantity and complexity of change will only increase, the pressure for executives to react to it and proactively shape their future grows.
To create new value, companies need integration. The logic presented in this book explores the synergies and benefits of connecting innovation, foresight and strategy. It presents a framework that increases the agility of strategic implementation, establishes a continuous and aligned innovation process, and explains how to generate value for the future.
Filled with deep practical insights and fresh perspectives, Future Value Generation is a “how-to” for successful and profitable future organizations.
I am grateful for the contributions of several unique thinkers, executives and designers who shared their expertise, insights and stories. . I thank Aga Szostek, Artur Arsénio, Diogo Dutra, Erica Orange, Érico Fileno, Harry West, Jeffrey Tjendra, Luis Gustavo, Malcolm Ryder, Maria Paula Oliveira, Mattia Crespi, Mark Storm and Norman Wang.
a disappointment at the level of my expectations. Part 1 summarizes the business model canvas and gives the usual inputs on future and foresight (you can skip it). Part 2, written by other authors, is not really thought-provoking (skip it). Part 3 finally goes to the point; it has the advantage of simplifying the foresight approach and presenting it to a wider audience. I would have liked to read more examples, as the method is not easy, and definitely not clear on every aspect (some need more development than others). A trivial (but annoying) point, some schemes in the book are too small to be readable, you have to refer to the author's website.