We Have A Problem: Crisis And Reputation Management in the Digital Age

by Woon Tai Ho, P.N. Balji, Keith Nakamura

In the corporate world, crisis communications and crisis management are terms that are often being used but rarely understood. In the era of social media, crisis is compounded by the entry of a loud and often powerful player: the customer, the audience, or simply, the public.

We Have A Problem: Crisis And Reputation Management in the Digital Age is the first book in Asia written about contemporary corporate crisis. As the title states, the book is a collection of solutions to problems that are adverse, yet regular for big and small business; it also illustrates crisis communication and management using five local and foreign studies.

Paperback

Published April 1, 2016