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A Handbook of Business Transformation Management Methodology

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This book provides an integrative Business Transformation Management Methodology, the BTM², with an emphasis on the balance between the rational aspects of transformation and the often underestimated emotional readiness of employees to absorb and accept transformation initiatives.

Comprising four phases - Envision, Engage, Transform, and Optimize - the methodology integrates expertise from areas such as strategy, risk, and project management. Covering the formal and informal structures and roles needed for a successful transformation, the authors cover a wide range of theory to help understand the phenomenon of transformation.

A '360-degree' view on what business transformation means and how to manage it successfully, this handbook is suitable for business executives dealing with organizational change. A range of illustrative case studies ensure this is also a valuable resource for academics interested in change and transformation management.

343 pages, Kindle Edition

Published April 8, 2016

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Profile Image for Ivan J. Andrade.
5 reviews
July 8, 2024
Excellent Transformation Management Book

BTM2 is, for me, the most complete methodology for Business Transformation. Thank you to the authors who put together their best knowledge and case studies in this excellent book.
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