2016: Beyond the Horizon

by Mark Holden, Ali Kazmi (Contributor), Biraja Swain (Contributor)

Over the last five years we have seen the most dramatic developments in the world of communications, which have ledto changes in the very fabric of society.Right now, one in every two people within the developed world is connected through social networks, with increasingnumbers gaining access via mobile devices. This is resulting in a quickening in the speed at which information, and therefore influence, is moving.And with this, it is changing the actual physics of how marketing works.And this rate of change is accelerating.The biggest driver of this accelerating change is technology, which in turn is driven by us.This book explores what is actually driving us and therefore what is driving technological development.This paradigm is then used to predict what sort of technological developments we should expect to see in the next five years across the three areas of infrastructure, interface and internet. The book explores the likely developments within areas such as connected TVs, markerless augmented reality, enhanced voice-recognition, Natural User Interface (NUI) and NFC (Near Field Communication).From this the book paints a picture of society and the marketing and advertising industry in 2016.All proceeds from this book go to Unicef.

70 pages, Hardcover

Published January 1, 2011