Buy this book. It is time to invest in yourself.This book is for you, IF...1) you're an aspiring entrepreneur 2) you have a great idea but you just don't know where to start3) you've never started a business before4) you want to learn the basic and advanced methods of starting a business5) you have the desire to learn, to search for that one nugget of information that will change your lifeHere's why we're qualified to help done tens of millions of dollars in retail sales.We've done millions of dollars in online sales.Together we own over 3 dozen businesses. That is 36 different profiles & personalities, 36 different business plans, 36 different sets of problems, and 36 different sets of solutions. Thats 36 businesses worth of experience.Your success depends soley on how prepared you are. The answers are all in this book.The rest is up to you.
Notes/ Spoilers: - Launching & customers: 1. Research your competitors, market environment - will it work for you? will you like the scale? what can you offer differently 2. Make sure the name of a product/service is adjustable, check the trade mark, pattern search on idea/technology. 3. Plan a business plan 4. Research stimulations around different business structures in your region, as tax efficiency and legal restrictions different. 5. Determine who is your customer and learn how to find them (social media, amazon, conventions, e-commerce platforms). Do people care? Are you feeling a need? You can advertise on Etsy or Craigs list to see if someone cares... People need to see your product, they not always looking for it.... SCO - Google search when a customer is looking for you. Google search is optimised by trusted source of content & content creators.... Create organic content like videos and articles via Wordpress, Twitter, facebook and other trusted websites to earn a place on Google hierarchy. Talk to your friends & family -> they are the biggest ambassadors-> trusties... Go to live events (trade shows, conventions)-> if can't afford the event ask to volunteer or intern so you can at least attend -> Be in the game. Can't find event, through live event! Commission affiliates to promote your brand by giving a commission for a referral/ door to door contact. You should partner with anyone who targets same group but with different products. - The executive summary: Who, What, Where, When, How? of your business plan 1. When creating a value proposition for your customer think about customers- time efficiency . Over estimate expenses and underestimate Revenue. 2. Create competitive advantage through price point, product quality, shipment ( next day delivery) 3. Management Team: Create advisory board if you cant get talented management. 4. Financial Summary: make sure its detailed, list all expenses, assume no revenue for few months therefore have funds for those months (packaging, shipment, office supplies, staff, travel expenses) - Finding help 1. Internship programs from college 2. Affiliates help to bring business -> commission 5%-10%... sometimes it worth to pay higher commission % in order to generate traffic and help to build a brand. 3. Equity- when partnering with friend have clear understanding what you do, % in a company-> Memorandum of Understanding (MOU)/ Scope of work " Communication skills are key to prevent misunderstanding of equity, ownership and responsibilities" When hiring friends: how to find a boundary -> nickname (friends) vs full name (work); be clear when working hours in work mode. - SWOT -> do it all the time
This entire review has been hidden because of spoilers.
Aside from the few typos here and there, I enjoyed the entrepreneurial insight that this book provides. The information is presented in a way as if you're just talking to a friend who has had success in the business world. I like how it is very specific, and although some of the tips didn't apply to me, I still found it all to be very useful. I also enjoyed the structure; Hard facts on what you need and how to do it, and then near the end motivational support and resources. I'm not sure if I can say I know exactly what to do from this point, but I know where to start, and this book gave me the confidence to just have those experiences, and learn from them.
Very interesting book about starting up a business. One big issue is it continued to reference clickable links as I’m sure this was originally a PDF. However, it never references some of those links and so you don’t know what resources they’re referring to in the early chapters.
However, the resource list at the back of the book is phenomenally broad and deep in tools I have never heard of as well as tried and true tools I’ve used for years. Definitely super valuable.
I enjoyed this book and I plan to implement their strategies in starting my own business. I am a new entrepreneur and I've not been sure how to proceed. The strategies the authors lay out are clear and will help a lot. I recommend it.