Eventful Cities

by Greg Richards, Robert Palmer

Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies. This volume:


analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context provides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where eventfulness has been an important element of development strategy examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful.
Eventful Cities evaluates theoretical perspectives and links theory and practice through case studies of cities and events across the world. Critical success factors are identified which can help to guide cities and regions to develop event strategies. This book is essential reading for any undergraduate or graduate student and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism. "

534 pages, Hardcover

First published July 16, 2010

Reviews

[Tara Brabazon · Rating 4 out of 5]

This is a fine book. When I bought it, I assumed it was the conventional text of and for event management. It is not. The book written by Greg Richards and Robert Palmer (please note the error in the GoodReads' author designation) is a powerful mix of city imaging theory and the practice of creating 'eventful cities.' Best practice is presented and city modelling is enacted. This is a really fine book and it surprised me. It is not a dry guide but a living breathing strategy for city imaging through the invention, branding and management of events.