Copy Paste: How Advertising Recycles Ideas

by Joe La Pompe, Mike Koedinger (Editor)

Taking a second look at advertising revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad—au contraire. They have been presented at major industry conferences and some have even won awards—but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.

Genres: Nonfiction

228 pages, Hardcover

Published October 1, 2016

Reviews

[bushka.a · Rating 4 out of 5]

I always have so much fun flipping through these pages! All sorts of creative inspiration coming up upon me :)

[Angela Natividad · Rating 5 out of 5]

I look forward to every single time Joe La Pompe releases a new book—because they aren't just filled with copycats. They're filled with ideas that float thick in the air, some so obvious, so of-the-time or so derivative that they can't but reach more than one person at once. Mainly, this synthesis of copycats is a reflection on that.