It shouldn't seem an impossible task to explore how to put pleasure back into having pleasure. Phillips asked me, essentially, where is the pleasure in compliance, conformity? When our culture forbids an act, it signifies it as wrong to find pleasure in it. But that negation doesn't always work and further, what may be unforbidden may appear unpleasurable. Phillips argues for a restoration of the pleasure of pleasure.
He frequently cites Freud, Wilde and Nietzsche as his foundational authors. I know I have gained a deeper respect for Freud after reading Phillips' explanations of his viewpoints. But Wilde is still my favorite; especially this, noted near the end of the book: A dinner quest had become flustered listening to Wilde's enchanting riff on culture, ethics, and morality and asked him, "Mr. Wilde, don't you think morality is important?" to which he replied, "Yes, but I don't think importance is."
Phillips concludes by stating that those "who want us to change are those who want to persuade us that we have got our pleasures wrong." He quotes John Stuart Mill from On Liberty, "All silencing of discussion is an assumption of infallibility." Do you see the value in these words like I do? When I can ask myself what do I gain by being compliant to a power structure--what is it that I gain from by obsequious servility? the answer appears as safety, security, protection. Having the courage to re-define pleasure under the dome of what gets deemed unforbidden can be a liberating trajectory. It means that I am not one of the Living Dead, that I was not born dead, that I have a chance at living my life liberated from that which has already been deemed unforbidden.