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From generating ideas to gaining your first paying customers, The 7 Day Startup is the bootstrapper’s bible for launching your next product.
In The 7 Day Startup, Dan Norris, author and founder of wpcurve.com, shows us exactly how he built a cashflowing small business startup from scratch in 7 days (and has since grown it to over $400,000 in annual recurring revenue in a few short years).
What you'll learn in The 7 Day Startup
- Why validation isn’t the answer
- How to evaluate your small business startup idea
- How to choose a business name, fast
- How to build a website in 1 day for under $100
- 10 proven ways to market a business quickly
And much, much more…
Who this book is for
- Small Business Founders
- Entrepreneurs (and Wantrepreneurs)
- Freelancers and Agencies
- Bootstrappers
Additional resources included in The 7 Day Startup to help you build your startup
- Idea evaluation spreadsheet
- Business name checklist
- Growth tracking spreadsheet
- Marketing idea checklist for your small business startup
- List of over 100 startup and new business resources
In The 7 Day Startup, Dan Norris, author and founder of wpcurve.com, shows us exactly how he built a cashflowing small business startup from scratch in 7 days (and has since grown it to over $400,000 in annual recurring revenue in a few short years).
What you'll learn in The 7 Day Startup
- Why validation isn’t the answer
- How to evaluate your small business startup idea
- How to choose a business name, fast
- How to build a website in 1 day for under $100
- 10 proven ways to market a business quickly
And much, much more…
Who this book is for
- Small Business Founders
- Entrepreneurs (and Wantrepreneurs)
- Freelancers and Agencies
- Bootstrappers
Additional resources included in The 7 Day Startup to help you build your startup
- Idea evaluation spreadsheet
- Business name checklist
- Growth tracking spreadsheet
- Marketing idea checklist for your small business startup
- List of over 100 startup and new business resources
Unknown Binding
First published September 26, 2014
524 people are currently reading
3023 people want to read
About the author
Dan Norris
3 books57 followersDan is an Amazon best selling Author and serial entrepreneur.
He was voted Australia's top small business blogger in 2013. In the same year he started WP Curve (http://wpcurve.com), A WordPress support company that he grew to 45 team members in 7 countries, thousands of customers and a million dollar AUD annual run rate in less than 2 years.
Dan relied solely on Content Marketing and word of mouth, and used the techniques documented in Content Machine.
He was voted Australia's top small business blogger in 2013. In the same year he started WP Curve (http://wpcurve.com), A WordPress support company that he grew to 45 team members in 7 countries, thousands of customers and a million dollar AUD annual run rate in less than 2 years.
Dan relied solely on Content Marketing and word of mouth, and used the techniques documented in Content Machine.
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Displaying 1 - 30 of 104 reviews
August 11, 2016
Here are my notes about the book:
The main point is: you only have a business if you have paying customers. It's reasonable that you test your price hypothesis since the day one. The book teaches you how to bootstrap a business idea in 7 days, from idea to launch, with less than $100.
In a nutshell:
Day 1 - Bootstrap the business idea
Day 2 - MVP
Day 3 - Business name
Day 4 - Website
Day 5 - Market your business
Day 6 - Set targets
Day 7 - Launch
Some interesting notes:
- "A wantrepreneur is someone who wants to be an entrepreneur, but is so obsessed with watching TED talks and talking about their business ideas that they never launch them."
- "If you have a conversation with a friend about your business idea this month, and next month you are having the same conversation, you are a wantrepreneur."
- "Solve problems where people are already paying for solutions."
- "You need to be able to see a point where you can hire a staff or system to replace you, and still continue to generate profit."
- "If you are a new business, you only have one problem: not enough customers."
The main point is: you only have a business if you have paying customers. It's reasonable that you test your price hypothesis since the day one. The book teaches you how to bootstrap a business idea in 7 days, from idea to launch, with less than $100.
In a nutshell:
Day 1 - Bootstrap the business idea
Day 2 - MVP
Day 3 - Business name
Day 4 - Website
Day 5 - Market your business
Day 6 - Set targets
Day 7 - Launch
Some interesting notes:
- "A wantrepreneur is someone who wants to be an entrepreneur, but is so obsessed with watching TED talks and talking about their business ideas that they never launch them."
- "If you have a conversation with a friend about your business idea this month, and next month you are having the same conversation, you are a wantrepreneur."
- "Solve problems where people are already paying for solutions."
- "You need to be able to see a point where you can hire a staff or system to replace you, and still continue to generate profit."
- "If you are a new business, you only have one problem: not enough customers."
January 6, 2019
7 Days startup Notes
1.
- Business ideas are not business.
- Need to launch a business to see where it goes and learn from it.
- Wantrepreneur (have ideas and want to start a business) -> Entrepreneur (actually start a business)
2.
- A business is way different than a startup.
- A startup has:
+ High impact potential.
+ High levels of innovation.
+ High levels of uncertainty.
- It's not ideal to do everything on oneself own -> find somebody to go with.
- 3 important factors a startup needs:
+ Ideas
+ Execution (carrying out the idea)
+ Hustle (getting customers)
3.
-> Market validation: test whether the startup idea is of interest to a given market
-> Avoid failed validation techniques.
- Most ideas are not viral. Face it.
- Signup totals do not indicate purchase intent.
- Some postive feedbacks do not mean it's really good.
- Media attention (or press coverage) does not mean the startup will go well.
- Targeted surveys not always work.
- Pre-selling is a flawed experiment.
- Sometimes "validated" does not mean it'll work. (many factors contributing: luck, timing, ability, ...)
-> Need to launch to really test the startup ideas otherwise it's all assumptions.
-> Set a deadline to work more efficiently
4. 7 Days startup
* Day 1: Think of an idea
9 elements a bootstraped business idea should consider:
- Enjoyable daily tasks
+ you need to passionate on growing business.
- Product/Founder fit is important too (beside product/market fit)
+ what skills you have.
+ where you can provide value.
+ what you are known for.
- Scalable business model
+ be able to grow bigger and bigger in future.
+ be able to monetize from the startup.
- Operate probitably without the founder
+ be able to hire a staff or establish a system to do things for you.
- An asset to sell: assets are build over time in favor of a bigger and long-term vision
-> Think of what kinds of assets your business idea will result in:
+ list of paying customers.
+ product design.
+ intellectual property.
+ employees, teams.
+ websites.
+ relationships, connections.
- Large market potential
+ be able to grow into a large market
- Tap into pain or pleasure differentiators:
+ what customers really care about.
+ what the business idea offers to customers.
- Unique lead generation advantage
+ how you generate leads/prospects for the business.
+ what unique or different about your business from others.
- Ability to launch quickly
* Day 2: Think of an MVP
- MVP (Minimum Viable Product): a fairly decent product, which is built with a least amount of time.
-> Mimic customers experience as quick as possible, as much as possible. Nothing fancy needed at first.
- Guideline for your MVP:
+ how to perform service or offer a product to customers.
+ how to get customers to pay (even after just 7 days).
+ how close MVP to the final vision of the product.
+ what can be automated, what can be done manually.
+ what you can do by yourself, not delegating.
+ how to make offer as real as possible to end customers.
* Day 3: Think of a business name
Some tips to create a name:
- A place, a thing.
- Combine 2 words to create a new one.
- An acronym or a industrial term.
...
-> Do not spend much time on this.
And also:
- Is the name taken?
- Is the name simple enough?
- Is the name easy to remember ot to say out loud?
- Do you like it?
- Does it make any sense for your idea?
- Use a generic name instead of too specific ones.
* Day 4: Build a website
- Build a landing page:
+ A place to communicate with customers
+ Know what they respond.
- Landing page needs:
+ A place to capture customer email.
+ A place to pre-sell the product.
+ An actual sales page.
- Steps:
+ Register a domain.
+ Setup hosting.
+ Install wordpress. (or whatever as quick as possible)
+ Choose a theme: put up "Coming soon" page with lead capture (use Mailchimp, Drip,... to capture lead emails?)
- A marketing funnel: a process that a lead have to go through to become a customer.
+ Offer a freebie (something free and solve the lead problem) when they come to visit the website
in exchange for opt-in emails.
+ Over time, send them more or full information about that problem.
+ Finally, when they are ready to buy, they visit the payment page.
- 3 important keys:
+ A page that can collect email address from leads.
+ A system that can send email to people (MailChimp,...).
+ An actual payment page where the product is sold (PayPal,...).
- Tips:
+ Put up some intriguing content -> refer Dane Maxwell's copy writing checklist.
+ Select good themes and also professional-designed images.
+ Setup Google Analytics to track the site -> set some conversion goals.
* Day 5: Market the business
1. Create content on your site
Content marketing is a cheap and long-term strategy.
- Create in-depth content based around customers problem that your business solves.
- Make content as actionable and useful to the target audience as possible.
- Create something interesting to potential customers.
- Optimize the website for email op-ins for sending emails to them later.
- Focus mainly on creating content. Do not worry much about SEO.
- Try a bunch of content mediums (onsite written conten, infographics, videos, podcasts, ebooks, ...)
and see where the traction may come from.
2. Start sending emails
- Build your email list: starting with people you know.
- Setup landing page to point people to.
- Send out only high quality and relevant information.
- Give away something relevant and valuable to get people on the list(plugins, software, templates, ebooks, ...)
- Create great content on the website and give away something related to that.
- Keep the email list personal and encourage people to reply.
3. Forums and online groups
- Consider joining some relevant forums or online groups.
4. Guest blogging
5. Listing sites
- Find some potential and popular listing sites and put your product there.
- For example: alternativeto.net, producthunt.com, ...
6. Webinars
- A seminar conducted over the Internet.
7. Presenting
- Put on some local events, workshops, meetups, conferences,... and present your business.
8. Media coverage
9. Doing free work
10. Podcatsting
- Hearing your voice builds people trust.
- Open up to new marketing channels: iTunes,...
* Day 6: Set targets
- One Metric That Matters (OMTM):
+ should be a financial metric (MRR: monthly recurring revenue, number of paying customers/month...)
+ who signing up (should be people you don't know).
+ different metrics for different times.
- Assessment tips:
+ Problem/Idea validation: do people really need this product?
+ MVP launch: how many people sign up for it? (weekly, monthly)
+ Business model validation: profit margin (with founders and without founders/hire employees)
+ Growth: customer CPA(cost per acquisition) and LTV(lifetime value) -> CPA < LTV
* Day 7: Launch
- Put everything together:
+ Putup the website with payment buttons.
+ Prepare contact points (as many as possible): live chat, email, phone number, social media, physical address.
+ Email everyone on the pre-launch list.
+ Post an update to any social networks, forums, groups, websites, blogs,... that allow you to do that.
+ Update any electronic signature from email, forum accounts, ...
+ Tell your friends, press contacts.
...
5. Refine your business
* Build a business that can grow
- Profit margin: have a reasonable margin.
- Large market: have enough potential to grow into a large market.
- Asset building: pay attention to assets you build with your business.
- Simple business model: a simple product/value proposition is easier to pitch or to manage.
- Recurring or predictable revenue: think of ways to make customers come back.
6. 14 business rules to live by
- Test every assumption. Ask questions like:
+ why people in the industry do things in certain ways.
+ what customers really like about your product/service.
+ why they buy/not buy your product?
+ how they use it? do they love it?
...
- Solve problems as they arise:
+ Do not do premature optimization.
+ Most business problems can be solved quickly.
+ The most important problem for a startup is not getting enough customers.
- Do exactly what you promise to customers.
- Benchmark against the best.
- Learn also from others and yourself
+ Look around to see if anyone else has solved the same prolem as yours.
- Outlean your competition: don't assume -> build -> measure -> learn.
- Consider the business will look like without you:
+ what fees/costs there are.
+ how much cost for (...) is reasonable.
+ how many employees and which kind of people you need.
...
- Look for sources of momentum.
- Manage your motivation.
- Cull difficult customers.
- Focus on retention (churn rate):
+ Do everything to keep customers.
+ If someone leaves, find out why they leave.
- Focus on product: think of ways to make it better if possible.
- Avoid short-term thinking:
+ Be patient to build a long-term project.
+ Be always motivated.
+ Use a spreadsheet to prdict growth
- Love your work.
7. References:
https://robwalling.com/2012/10/16/cas...
1.
- Business ideas are not business.
- Need to launch a business to see where it goes and learn from it.
- Wantrepreneur (have ideas and want to start a business) -> Entrepreneur (actually start a business)
2.
- A business is way different than a startup.
- A startup has:
+ High impact potential.
+ High levels of innovation.
+ High levels of uncertainty.
- It's not ideal to do everything on oneself own -> find somebody to go with.
- 3 important factors a startup needs:
+ Ideas
+ Execution (carrying out the idea)
+ Hustle (getting customers)
3.
-> Market validation: test whether the startup idea is of interest to a given market
-> Avoid failed validation techniques.
- Most ideas are not viral. Face it.
- Signup totals do not indicate purchase intent.
- Some postive feedbacks do not mean it's really good.
- Media attention (or press coverage) does not mean the startup will go well.
- Targeted surveys not always work.
- Pre-selling is a flawed experiment.
- Sometimes "validated" does not mean it'll work. (many factors contributing: luck, timing, ability, ...)
-> Need to launch to really test the startup ideas otherwise it's all assumptions.
-> Set a deadline to work more efficiently
4. 7 Days startup
* Day 1: Think of an idea
9 elements a bootstraped business idea should consider:
- Enjoyable daily tasks
+ you need to passionate on growing business.
- Product/Founder fit is important too (beside product/market fit)
+ what skills you have.
+ where you can provide value.
+ what you are known for.
- Scalable business model
+ be able to grow bigger and bigger in future.
+ be able to monetize from the startup.
- Operate probitably without the founder
+ be able to hire a staff or establish a system to do things for you.
- An asset to sell: assets are build over time in favor of a bigger and long-term vision
-> Think of what kinds of assets your business idea will result in:
+ list of paying customers.
+ product design.
+ intellectual property.
+ employees, teams.
+ websites.
+ relationships, connections.
- Large market potential
+ be able to grow into a large market
- Tap into pain or pleasure differentiators:
+ what customers really care about.
+ what the business idea offers to customers.
- Unique lead generation advantage
+ how you generate leads/prospects for the business.
+ what unique or different about your business from others.
- Ability to launch quickly
* Day 2: Think of an MVP
- MVP (Minimum Viable Product): a fairly decent product, which is built with a least amount of time.
-> Mimic customers experience as quick as possible, as much as possible. Nothing fancy needed at first.
- Guideline for your MVP:
+ how to perform service or offer a product to customers.
+ how to get customers to pay (even after just 7 days).
+ how close MVP to the final vision of the product.
+ what can be automated, what can be done manually.
+ what you can do by yourself, not delegating.
+ how to make offer as real as possible to end customers.
* Day 3: Think of a business name
Some tips to create a name:
- A place, a thing.
- Combine 2 words to create a new one.
- An acronym or a industrial term.
...
-> Do not spend much time on this.
And also:
- Is the name taken?
- Is the name simple enough?
- Is the name easy to remember ot to say out loud?
- Do you like it?
- Does it make any sense for your idea?
- Use a generic name instead of too specific ones.
* Day 4: Build a website
- Build a landing page:
+ A place to communicate with customers
+ Know what they respond.
- Landing page needs:
+ A place to capture customer email.
+ A place to pre-sell the product.
+ An actual sales page.
- Steps:
+ Register a domain.
+ Setup hosting.
+ Install wordpress. (or whatever as quick as possible)
+ Choose a theme: put up "Coming soon" page with lead capture (use Mailchimp, Drip,... to capture lead emails?)
- A marketing funnel: a process that a lead have to go through to become a customer.
+ Offer a freebie (something free and solve the lead problem) when they come to visit the website
in exchange for opt-in emails.
+ Over time, send them more or full information about that problem.
+ Finally, when they are ready to buy, they visit the payment page.
- 3 important keys:
+ A page that can collect email address from leads.
+ A system that can send email to people (MailChimp,...).
+ An actual payment page where the product is sold (PayPal,...).
- Tips:
+ Put up some intriguing content -> refer Dane Maxwell's copy writing checklist.
+ Select good themes and also professional-designed images.
+ Setup Google Analytics to track the site -> set some conversion goals.
* Day 5: Market the business
1. Create content on your site
Content marketing is a cheap and long-term strategy.
- Create in-depth content based around customers problem that your business solves.
- Make content as actionable and useful to the target audience as possible.
- Create something interesting to potential customers.
- Optimize the website for email op-ins for sending emails to them later.
- Focus mainly on creating content. Do not worry much about SEO.
- Try a bunch of content mediums (onsite written conten, infographics, videos, podcasts, ebooks, ...)
and see where the traction may come from.
2. Start sending emails
- Build your email list: starting with people you know.
- Setup landing page to point people to.
- Send out only high quality and relevant information.
- Give away something relevant and valuable to get people on the list(plugins, software, templates, ebooks, ...)
- Create great content on the website and give away something related to that.
- Keep the email list personal and encourage people to reply.
3. Forums and online groups
- Consider joining some relevant forums or online groups.
4. Guest blogging
5. Listing sites
- Find some potential and popular listing sites and put your product there.
- For example: alternativeto.net, producthunt.com, ...
6. Webinars
- A seminar conducted over the Internet.
7. Presenting
- Put on some local events, workshops, meetups, conferences,... and present your business.
8. Media coverage
9. Doing free work
10. Podcatsting
- Hearing your voice builds people trust.
- Open up to new marketing channels: iTunes,...
* Day 6: Set targets
- One Metric That Matters (OMTM):
+ should be a financial metric (MRR: monthly recurring revenue, number of paying customers/month...)
+ who signing up (should be people you don't know).
+ different metrics for different times.
- Assessment tips:
+ Problem/Idea validation: do people really need this product?
+ MVP launch: how many people sign up for it? (weekly, monthly)
+ Business model validation: profit margin (with founders and without founders/hire employees)
+ Growth: customer CPA(cost per acquisition) and LTV(lifetime value) -> CPA < LTV
* Day 7: Launch
- Put everything together:
+ Putup the website with payment buttons.
+ Prepare contact points (as many as possible): live chat, email, phone number, social media, physical address.
+ Email everyone on the pre-launch list.
+ Post an update to any social networks, forums, groups, websites, blogs,... that allow you to do that.
+ Update any electronic signature from email, forum accounts, ...
+ Tell your friends, press contacts.
...
5. Refine your business
* Build a business that can grow
- Profit margin: have a reasonable margin.
- Large market: have enough potential to grow into a large market.
- Asset building: pay attention to assets you build with your business.
- Simple business model: a simple product/value proposition is easier to pitch or to manage.
- Recurring or predictable revenue: think of ways to make customers come back.
6. 14 business rules to live by
- Test every assumption. Ask questions like:
+ why people in the industry do things in certain ways.
+ what customers really like about your product/service.
+ why they buy/not buy your product?
+ how they use it? do they love it?
...
- Solve problems as they arise:
+ Do not do premature optimization.
+ Most business problems can be solved quickly.
+ The most important problem for a startup is not getting enough customers.
- Do exactly what you promise to customers.
- Benchmark against the best.
- Learn also from others and yourself
+ Look around to see if anyone else has solved the same prolem as yours.
- Outlean your competition: don't assume -> build -> measure -> learn.
- Consider the business will look like without you:
+ what fees/costs there are.
+ how much cost for (...) is reasonable.
+ how many employees and which kind of people you need.
...
- Look for sources of momentum.
- Manage your motivation.
- Cull difficult customers.
- Focus on retention (churn rate):
+ Do everything to keep customers.
+ If someone leaves, find out why they leave.
- Focus on product: think of ways to make it better if possible.
- Avoid short-term thinking:
+ Be patient to build a long-term project.
+ Be always motivated.
+ Use a spreadsheet to prdict growth
- Love your work.
7. References:
https://robwalling.com/2012/10/16/cas...
May 15, 2018
کتابی نیست که بگم برین حتما بخونین. کتابهایی مثل تست مامان و استارتاپ ناب خیلی بهترن.خیلی. چندین برابر.
ترجمهش متوسط به پایین بود. مثلا Sports Car رو ترجمه کرد ماشین ورزشی((:
بررسی کاملترم رو اینجا نوشتم:
http://oorah.ir/7-day-startup
ترجمهش متوسط به پایین بود. مثلا Sports Car رو ترجمه کرد ماشین ورزشی((:
بررسی کاملترم رو اینجا نوشتم:
http://oorah.ir/7-day-startup
January 2, 2015
Despite what you might think based on the "7 Day Startup" title, it's not a gimmick by any means - sure it sounds like a dream to start something in 7 days but with Dan's advice you'll be setting a good trajectory if you do and honestly probably better off than many of us who normally overthink it and make a whole lot of assumptions without testing any of them. Even if your goal isn't starting in 7 days, his is a very practical book with quality advice from someone who is transparent about their mistakes even in the midst of current successes.
I initially stopped reading when I hit the "Day 1" part of the book where Dan guides you down the 7 day runway for starting your business --- because it was the holidays and I wasn't ready to follow each of the steps to take it seriously but then I thought --- why not read ahead and get the principles and come back to follow the launch sequence when I'm ready. So glad I did, there's some brilliant advice for my current businesses and having started a few things in the past myself -- I agree wholeheartedly with Dan's approach, having learned some of these the hard way as well.
If you are thinking of starting a business this year of any kind, especially a "startup" software or service -- I highly recommend giving this short but informative book a read. If you don't know of Dan, he's recently launched WPcurve, a wordpress "Service as a service" business which has grown quickly into a profitable business which is the inspiration for the book --- after a failed business, Dan started WPcurve in 7 days and was profitable by day 23 -- but he's not selling some magic formula here, just trying to help you avoid the pitfalls by learning from his mistakes and applying principles along with some real work to get your idea off the ground.
One of the most important things that I came away with, might be summed up in a quick quote from the book.... "A common (Minimum Viable Product) mistake is over-emphasizing the 'minimum' and under-emphasizing' the 'viable'"
This I think trickles down into another key point, "Build a business with growth in it's DNA"
All in all, a great book to start my new year and I would highly recommend it to any business owner at any stage of their "startup".
I initially stopped reading when I hit the "Day 1" part of the book where Dan guides you down the 7 day runway for starting your business --- because it was the holidays and I wasn't ready to follow each of the steps to take it seriously but then I thought --- why not read ahead and get the principles and come back to follow the launch sequence when I'm ready. So glad I did, there's some brilliant advice for my current businesses and having started a few things in the past myself -- I agree wholeheartedly with Dan's approach, having learned some of these the hard way as well.
If you are thinking of starting a business this year of any kind, especially a "startup" software or service -- I highly recommend giving this short but informative book a read. If you don't know of Dan, he's recently launched WPcurve, a wordpress "Service as a service" business which has grown quickly into a profitable business which is the inspiration for the book --- after a failed business, Dan started WPcurve in 7 days and was profitable by day 23 -- but he's not selling some magic formula here, just trying to help you avoid the pitfalls by learning from his mistakes and applying principles along with some real work to get your idea off the ground.
One of the most important things that I came away with, might be summed up in a quick quote from the book.... "A common (Minimum Viable Product) mistake is over-emphasizing the 'minimum' and under-emphasizing' the 'viable'"
This I think trickles down into another key point, "Build a business with growth in it's DNA"
All in all, a great book to start my new year and I would highly recommend it to any business owner at any stage of their "startup".
December 1, 2020
Dan Norris paves a way for your upcoming startup, business, or project. He will bring you exactly what to put in mind if wanting to drive the first sales in this staggering 7-day simple planning.
The best thing about the book which I have not seen any where else is that it's not only about how you get ready for your dream project but also about how you should adopt a learner and trial mindset: Start your business now and find the first customers; don't stress yourself perfecting your business, just start and take lessons underways.
Guys, if you are looking for a startup guide. I tell you this: You have it and plus self-help advice in this single book as well! Get prepared for a good read!
The best thing about the book which I have not seen any where else is that it's not only about how you get ready for your dream project but also about how you should adopt a learner and trial mindset: Start your business now and find the first customers; don't stress yourself perfecting your business, just start and take lessons underways.
Guys, if you are looking for a startup guide. I tell you this: You have it and plus self-help advice in this single book as well! Get prepared for a good read!
August 8, 2018
برای شروع کسب و کار جدید عالی است. اما باید در سایت های ایرانی مثالهای مناسب را پیداکرد.
September 8, 2020
I have to say, I was a bit skeptical of this book based on the clickbait-style title, but I was pleasantly surprised. While I DO think the idea of starting a business in 7 days is a bit too ambitious for most, if you look at each "day" as a metaphor for a short time frame (the book focuses on keeping things lean at first) and don't get hung up on the 7 literal days idea, there are many useful bits of advice throughout and definitely a lot of food for thought - but it requires you to be willing to take the time to ponder these ideas. Think of this as a type of The Lean Startup, but if Eric Ries had written a lean book - and in some ways, I found it interesting that Dan Norris actually addressed some issues he had with the Lean Startup, so this book is kind of a tweaked version of Lean Startup, and one I liked better, frankly. While there is definitely some "how to" in this book, what I appreciated most was the consistent mindset approach that Dan Norris articulated and I thought he made his arguments well.
February 7, 2017
فرق اساسی مطالب این کتاب با سایر کتابهایی که عنوان (و هدف) راهاندازی استارتاپ را یدک میکشند در این مساله است که نویسنده در تمام متن سعی میکند به خوانندگان خود بفهماند که با دور انداختن بسیاری از پارامترهای نه چندان ضروری ولی وقتگیر، فاصله بین شروع ایدهپردازی تا راهاندازی کسبوکار میتواند به جای ماهها و یا حتی سالها صرفا فقط هفت روز طول بکشد
نویسنده کتاب که خود تجربه شکستها و پیروزیهای متعددی را داشته است به حق یکی از بهترین کتابهای استارتاپی را در اختیار ما قرار داده است که ارزش مطالعه آن در این بلبشوی منابع بسیار بالاست ، همچنین از ترجمه بسیار خوب این کتاب و انتشار نسخه صوتی آن نیز باید نهایت تشکر را داشت
نویسنده کتاب که خود تجربه شکستها و پیروزیهای متعددی را داشته است به حق یکی از بهترین کتابهای استارتاپی را در اختیار ما قرار داده است که ارزش مطالعه آن در این بلبشوی منابع بسیار بالاست ، همچنین از ترجمه بسیار خوب این کتاب و انتشار نسخه صوتی آن نیز باید نهایت تشکر را داشت
August 26, 2021
This book is very brief, a quick call to action. There are a lot of references to The Lean Startup - a great title for beginning entrepreneurs. Although, this book doesn't guarantee starting a business in 7 days - the first day - the idea - cannot be just made up in a day. Maybe for some single people this will work but for me - I just can't make the idea for a business that I will like, etc.
October 23, 2014
Get off your ass. You only have 7 days to launch! It's amazing what you can do when you have a tight deadline. It gives day-by-day actions to get your startup started.
October 15, 2018
Easy to read and very helpful for any entrepreneur at any stage
October 2, 2019
This is a new subject/interest of mine and this book was one of the first books I've read about it. I loved it, every single page. It is simple, easy to read, fast pacing, objective and straight-to-the-point.
(And to be honest, it made me want to hit most of my MBA teachers in the face. With this book. Over and over again.)
First, forget everything you know or think you know about startup and/or starting a business. Learn the difference between entrepreneur and wantrepreneurs. And forget about Steve Jobs. At least in the beggining. Focus on what matter now, solve problems as they come and don’t learn until you launch.
"Anti-hustle is what wantrepreneurs do. They do everything other than what needs to be done. They keep coding. They design new features. They optimize their site. They think up new, world-changing ideas. They hang out at startup events discussing their idea. They go to startup weekend and launch a new idea. They do everything other than what they need to do—which, more often than not, is getting more customers."
“When you’ve had a few exits and you’ve bought the yacht, it’s time to be Steve Jobs. Until then, start by solving existing problems that people are already paying for solutions to.”
“I learned a very valuable lesson from my failure to launch. That lesson is: “You don’t learn until you launch.”
After this brief, the book gives ideas and several hows-to to every step. It helps with the business idea, to evaluate the idea, to pick a name, to sell it, to get customers, to manage it and to not waste unecessary time planning to much. I loved this book and I highly recommend to everyone who want to start the first business and have no idea how to.
(And to be honest, it made me want to hit most of my MBA teachers in the face. With this book. Over and over again.)
First, forget everything you know or think you know about startup and/or starting a business. Learn the difference between entrepreneur and wantrepreneurs. And forget about Steve Jobs. At least in the beggining. Focus on what matter now, solve problems as they come and don’t learn until you launch.
"Anti-hustle is what wantrepreneurs do. They do everything other than what needs to be done. They keep coding. They design new features. They optimize their site. They think up new, world-changing ideas. They hang out at startup events discussing their idea. They go to startup weekend and launch a new idea. They do everything other than what they need to do—which, more often than not, is getting more customers."
“When you’ve had a few exits and you’ve bought the yacht, it’s time to be Steve Jobs. Until then, start by solving existing problems that people are already paying for solutions to.”
“I learned a very valuable lesson from my failure to launch. That lesson is: “You don’t learn until you launch.”
After this brief, the book gives ideas and several hows-to to every step. It helps with the business idea, to evaluate the idea, to pick a name, to sell it, to get customers, to manage it and to not waste unecessary time planning to much. I loved this book and I highly recommend to everyone who want to start the first business and have no idea how to.
August 17, 2020
Absolutely fantastic read that should be part of basic reading for anyone who is looking to start a new business. I picked up the book after hearing about Dan via some friends and really enjoyed it. A couple key principles that really resonated with me:
Idea Evaluation Checklist (for any business idea that you want to pursue)
Enjoyable Daily Tasks?
Product/Founder Fit?
Scalable business model?
Operates profitably without the founder?
Becomes an asset you can sell?
Has a large market potential?
Taps into pain or pleasure differentiators?
Has a unique lead gen advantage?
Has the ability to launch quickly?
Dan doesn't imply that you need to excel in all 9 of these areas, but that you should have at least a decent answer for all of them.
He also, like me, doesn't encourage people to take a long time on coming up with company names. He has a simple formula:
Is it taken?
Is it simple?
Sounds good?
Do you like it?
Is it sensible?
Is it broad?
He also has a resources page available to readers and a lot of short "case studies" sprinkled throughout the text, along with a lot of transparency about his own failures. Really inspiring.
Don't be intimidated by the "7 Day" title. He just explains, in day-tight chapters, how you can literally start the business in 7 days. You don't have to do so, but you certainly will be disabused of the idea that it would take as "long" as 7 weeks.
Idea Evaluation Checklist (for any business idea that you want to pursue)
Enjoyable Daily Tasks?
Product/Founder Fit?
Scalable business model?
Operates profitably without the founder?
Becomes an asset you can sell?
Has a large market potential?
Taps into pain or pleasure differentiators?
Has a unique lead gen advantage?
Has the ability to launch quickly?
Dan doesn't imply that you need to excel in all 9 of these areas, but that you should have at least a decent answer for all of them.
He also, like me, doesn't encourage people to take a long time on coming up with company names. He has a simple formula:
Is it taken?
Is it simple?
Sounds good?
Do you like it?
Is it sensible?
Is it broad?
He also has a resources page available to readers and a lot of short "case studies" sprinkled throughout the text, along with a lot of transparency about his own failures. Really inspiring.
Don't be intimidated by the "7 Day" title. He just explains, in day-tight chapters, how you can literally start the business in 7 days. You don't have to do so, but you certainly will be disabused of the idea that it would take as "long" as 7 weeks.
November 28, 2023
📚💰For more such summaries visit Personal Finance Vault.
🎯 The Book in 3 Sentences
1️⃣ A startup is characterized by high-impact potential, innovation, and uncertainty.
2️⃣ Launching a startup in a short timeframe of 7 days allows for learning from real data and validating the idea through customer payment.
3️⃣ Focus on building a viable product, effective marketing, and refining the business model for growth while adhering to key business rules such as testing assumptions and solving problems promptly.
💡 Key Takeaways
➤Start with a unique idea, execute it well, and focus on acquiring customers.
➤Learn from real data and not assumptions; validate your idea through customer payment, not just feedback.
➤Choose a simple, meaningful, and broad business name.
➤Build a website in one day, collect email addresses, and set up payment options.
➤Market your business through content creation, email marketing, podcasting, and engaging with online communities.
➤Set financial targets and measure important metrics for your business growth.
➤Build a business model with a good profit margin, a large market, asset building, simplicity, and recurring revenue.
✏ Top Quotes
➤You don’t learn until you launch.
➤Execution is your ability to present your idea just as well as the best ideas in the world.
➤No more assumptions. No more validation. Launch.
➤Solve problems where people are already paying for solutions.
🎯 The Book in 3 Sentences
1️⃣ A startup is characterized by high-impact potential, innovation, and uncertainty.
2️⃣ Launching a startup in a short timeframe of 7 days allows for learning from real data and validating the idea through customer payment.
3️⃣ Focus on building a viable product, effective marketing, and refining the business model for growth while adhering to key business rules such as testing assumptions and solving problems promptly.
💡 Key Takeaways
➤Start with a unique idea, execute it well, and focus on acquiring customers.
➤Learn from real data and not assumptions; validate your idea through customer payment, not just feedback.
➤Choose a simple, meaningful, and broad business name.
➤Build a website in one day, collect email addresses, and set up payment options.
➤Market your business through content creation, email marketing, podcasting, and engaging with online communities.
➤Set financial targets and measure important metrics for your business growth.
➤Build a business model with a good profit margin, a large market, asset building, simplicity, and recurring revenue.
✏ Top Quotes
➤You don’t learn until you launch.
➤Execution is your ability to present your idea just as well as the best ideas in the world.
➤No more assumptions. No more validation. Launch.
➤Solve problems where people are already paying for solutions.
February 24, 2018
I finished the 7 day startup written by Dan Norris yesterday, and I have been eager to share some thoughts on it. This book touches on probably one of the most popular subjects to talk on, and I was a bit disappointed. I had expected him to upon up the world of startup, but I left empty handed. He writes superficial and way too simplistic. I did get some good things out of it, as he was sharing a lot on his own personal experiences in startup. It is clear that this is an independent production, and I missed in depth teaching and lessons to the world of startup that so many of is do not know anything about. It was also toooo easy to read through, and I even felt that I took to long time on each page. I am also not a fan on all his unprofessional wording and how he thought that he could explain away super deep and important issues in business and startup.
November 26, 2017
I truly liked this guy's down-to-earth style and advice, whether it is applied to a startup (probably not for everyone), a new project at work/home, or a volunteering mission. My favorite two sentences from the whole book were: (1) "people don't know what they don't want until they are forced to open their wallets," and (2) "free users are not the same as paying customers."
These two, and the general remark about how useless it is to obsess about media coverage, the logo design, or the elevator pitch when you simply don't have a product to sell (not promise or give away for free--sell), make me think back to all that is good and healthy in a keep-it-real market.
These two, and the general remark about how useless it is to obsess about media coverage, the logo design, or the elevator pitch when you simply don't have a product to sell (not promise or give away for free--sell), make me think back to all that is good and healthy in a keep-it-real market.
January 22, 2019
The 7 Day Startup is a simplified manual on how to get your business from idea to launch in 7 days. It’s a very quick read (I got through it in one sitting) but doesn’t lack value. The book is packed with tools, resources, interesting perspectives, and practical actionable advice. Although it doesn’t go super in-depth on some of the facets covered, I got the impression that was intentional. The author references several other business books throughout the duration of this book (The Lean Startup by Eric Ries is quoted numerous times). I was pleasantly surprised with this book and found it to be well worth the investment of time I spent reading it.
May 24, 2018
I think 7 days is a very ambitious timeframe to start a business, but Dan Norris certainly gives a very practical step-by-step process on how to do it. Mind you, he's a software entrepreneur, so obviously that makes a big difference on speed. Most people simply can't make their ideas come to fruition so quickly. However, it is certainly true that we waste a heck of a lot of time when it comes to doing a startup. And by giving ourselves some realistic deadlines, I think we'd all be pleasantly surprised at how much more efficient we become.
February 11, 2018
«استارت آپ نوپاي هفت روزه» بر اساس بدبياري ها و شکست هايي بنا شده اند که "دن نوريس" پس از راه اندازي ايده اي پس از ايده اي ديگر متحمل شده است.
او اين کتاب را طراحي کرد تا شما از يک کسب و کار بدون مشتري، به جايي برسيد که بتوانيد در هفت روز مشتريان متعدد و دست به نقد پيدا کنيد. او تمامي اين آموخته ها را به صورت داستان هاي شنيدني و اتفاق هاي واقعي خلاصه کرده است تا به شما کمک کند در کوتاه ترين زمان ممکن کسب و کار خود را آغاز کنيد
او اين کتاب را طراحي کرد تا شما از يک کسب و کار بدون مشتري، به جايي برسيد که بتوانيد در هفت روز مشتريان متعدد و دست به نقد پيدا کنيد. او تمامي اين آموخته ها را به صورت داستان هاي شنيدني و اتفاق هاي واقعي خلاصه کرده است تا به شما کمک کند در کوتاه ترين زمان ممکن کسب و کار خود را آغاز کنيد
October 5, 2019
Recommended.
A good book with no BS about buzz words. In this book you will learn the basics of how to launch fast(7 days) & learn from the market. It has a day by day agenda that you can use to start your own business.
Its a quick read, very precise without the BS.
Key take aways:
• How to launch in 7 days
• Launch fast(7 days)
• Test your assumptions asap
• Learn from customer & improve the offering
A good book with no BS about buzz words. In this book you will learn the basics of how to launch fast(7 days) & learn from the market. It has a day by day agenda that you can use to start your own business.
Its a quick read, very precise without the BS.
Key take aways:
• How to launch in 7 days
• Launch fast(7 days)
• Test your assumptions asap
• Learn from customer & improve the offering
This entire review has been hidden because of spoilers.
December 16, 2021
I have a problem with this book - on the one hand, contains a lot of coaching bullshit, on the other hand, it sometimes gives us important tips.
From time to time Dan tells us that Eric Ries is wrong with his "build-measure-learn" approach.
Another time, Dan quotes Eric's words and declares that there is a lot of inspiration in the Lean Startup method.
Despite everything, "The 7 Day Startup" isn't a bad book.
But I found too many inconsistencies.
From time to time Dan tells us that Eric Ries is wrong with his "build-measure-learn" approach.
Another time, Dan quotes Eric's words and declares that there is a lot of inspiration in the Lean Startup method.
Despite everything, "The 7 Day Startup" isn't a bad book.
But I found too many inconsistencies.
August 19, 2023
The author slightly contradicted himself by saying an email list and nice website are not necessary when starting and are not indicative of a successful product but later advising to make an email list and have a website with a nice design though I understood his intent. The content was concise and to the point and the advice is good for launching a product or business in a short amount of time and growing it from there.
December 11, 2016
Very inspirational and motivational, easy to read (I'm not an English speaker, but it was very understanding to me).
The only negative point I find about this book : it's looks more like a (very) long blog article from a webentrepreneur than a real book. It's not the next "Zero To One", but it's definitely worth the reading.
The only negative point I find about this book : it's looks more like a (very) long blog article from a webentrepreneur than a real book. It's not the next "Zero To One", but it's definitely worth the reading.
January 3, 2020
Good Advice
In 25 years of business, I've seen a lot. The biggest problem I see inhibiting success is analysis paralysis. The author will push you past that if you follow his advice. The book comes with a lot of support resources and references online, and will get you to a launch quickly. Do something...read and act!
In 25 years of business, I've seen a lot. The biggest problem I see inhibiting success is analysis paralysis. The author will push you past that if you follow his advice. The book comes with a lot of support resources and references online, and will get you to a launch quickly. Do something...read and act!
June 6, 2021
Short, sweet and actionable. The great part is there isn't fluff. Dan keeps the focus top of mind on what is really important for a startup - getting and listening to customers. Then helps to drill down what it looks like around that concept, without needless detail.
That's all without mentioning he includes a ton of helpful resources to aid the journey!
That's all without mentioning he includes a ton of helpful resources to aid the journey!
July 30, 2021
I book about the steps to bootstrap a startup with the least effort and fast, going through 7 steps.
It has some interesting insights and I think they make sense, mainly the idea of releasing asap and decide what to do from there, the true validation of a product is in production with real users.
Overall it's a book worth reading.
It has some interesting insights and I think they make sense, mainly the idea of releasing asap and decide what to do from there, the true validation of a product is in production with real users.
Overall it's a book worth reading.
March 30, 2023
دنبال راه اندازی کسب و کار استارت آپی خودتون هستید؟ استارت آپ دارید و با چالش مواجه هستید؟ این کتاب مناسب همه علاقمندان به کسب و کارهای نوپاست؛ توصیه میکنم حتما مطالعه کنید.
لینک کتاب در طاقچه:
https://taaghche.com/book/104088/%D8%...
لینک کتاب در طاقچه:
https://taaghche.com/book/104088/%D8%...
February 4, 2018
It's portrays the exact mindset that a startup owner should have
I really enjoyed the book :D
Usually, I'm the kind of guy that gets sold by numbers, but the book practically encourages the 'find the numbers on your own' kind of thinking.
Lived it, loved it!
I really enjoyed the book :D
Usually, I'm the kind of guy that gets sold by numbers, but the book practically encourages the 'find the numbers on your own' kind of thinking.
Lived it, loved it!
November 5, 2018
What's interesting is the autor failed many times and succeeded on his last try in 7 days, without planing or thinking so much. He had time to think more after the launch, talking with real customers.
January 4, 2020
Dan tells a great tale, with good value provided to the reader. Some reading between the lines is needed to pick up the points, but anyone looking to launch a successful product would do well to read this.
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