Creativity in Business: Based on the Famed Stanford University Course That Has Revolutionized the Art ofSuccess

by Michael L. Ray, Rochelle Myers

This exploration of innovative thinking in companies of all kinds "shows us how creativity in business can enrich us, and those who work with us." -- Spencer Johnson, co-author, The One Minute Manager

Genres: Business, Nonfiction

240 pages, Paperback

First published August 19, 1986

About the author

Michael L. Ray is a social psychologist with extensive experience in marketing communication and in developing generative work environments for companies and individuals. He has produced over 100 publications including 10 books, among them two of the first books in the field of consumer information processing and two that helped establish and develop inquiry into new paradigm business. His best-selling Creativity in Business (with Rochelle Myers) was named, one of the nine “Greatest Business Books Ever Written” by Inc. magazine. The Path of the Everyday Hero (with Lorna Catford) garnered the title of the best business self-help book of the year, and The Creative Spirit (with Daniel Goleman and Paul Kaufman) was the companion book to the PBS series of the same name, which was inspired by his Stanford course, Personal Creativity in Business. His most recent book, The Highest Goal: The Secret that Sustains You in Every Moment received a Fast Company Reader’s Choice Award. He is at work on Conversations on the Basics in collaboration with teachers of his creativity course. He lectures and consults to organizations and groups worldwide and has served as a director of a major retailer, a food company, a catalog company, a start-up airline, a national cable systems company, an advertising agency, and four nonprofit organizations.

Reviews

[Eduardo Sampaio · Rating 5 out of 5]

Great book for creative minds

[Leah Hortin · Rating 2 out of 5]

There might have been some good exercises and points in this book but they didn't translate well in this format. It was a struggle to get through.

[Kaitith Killian]

This was required reading for school, but I found it pretty interesting! It was short and sweet.

[Silvija · Rating 5 out of 5]

I got this book from second hand shop. I had it home for some time and decide to skip it through so I could recycle it back. This book have changed my opinion from its first page and I definitely keeping it.
The book has a lot of analogies with zen teachings, but also many great examples of successful people. However, you will need to have a growing mindset to appreciate the content and advices of this book.
The biggest minus of this book is that some examples are somehow just grabbed upon without explaining their relevance.

[Annie]

Finally a book with the gumption to talk about the right side of the brain!

[John McPhee · Rating 5 out of 5]

THE best business and life book EVER!

[Reggie Walker · Rating 4 out of 5]

One of my favorite books on creativity in business and on creativity in general. Great stories, quotes, exercises and anecdotes.

[Andrea · Rating 2 out of 5]

This was way too spiritual for me - reads more like a guide to meditation and eastern religious practices than a practical guide.

[linc · Rating 4 out of 5]

It's worth reading, and there will be no need to read more on this kind.

[Liz Harvey · Rating 5 out of 5]

This is so much more than a business book! I have read it many times since 1989. The title could be "Creativity in All Areas of Your Life". This is a book I will always treasure

[Mary · Rating 3 out of 5]

Life changing

[Marianne Mullen · Rating 3 out of 5]

Not all that I wanted but I did enjoy it.