Style and Statistics

by Brittany Bullard

The power of retail analytics is important but being able to interpret it in a way that the end business user or average shopper who wants to learn more can actually interpret and understand can be a challenge. The book will include information on current industry trends as well as why analytics have become so important in the industry. This book focuses on applications of analytics within merchandise assortment management, pricing, marketing, and customer intelligence. Each chapter will include how analytics can help retailers solve business issues. The book will also include interviews from different retailers. The end of the book will emphasize the personal value of utilizing analytics. It will talk about how utilizing analytics can help individuals' own careers by increasing efficiencies and accuracies. Information on how to expand their current knowledge will be included as well.

Genres: Nonfiction

208 pages, Hardcover

First published November 1, 2016

Reviews

[Tuncay Özdemir · Rating 2 out of 5]

Giving the outline of the book: Blah blah are the challenges in retail industry. Analytics can be leveraged to overcome these challenges.