Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know

by Shari Levitin

Are you making it difficult for your potential customers to buy from you?Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process."In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.How can you reconcile your need to meet sales targets with the customer's desire for a heartfelt, authentic sales approach?Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach that will help you dramatically increase your sales--regardless of your level or industry.

Genres: Business

240 pages, Paperback

Published February 20, 2017

Reviews

[Alejandro G. Rangel · Rating 4 out of 5]

This book is a game-changer in the world of sales. It's not your typical sales manual; it's more like a guide to understanding the human side of sales. The author beautifully combines the principles of psychology with practical sales techniques, making it a fascinating read.

Here's what I particularly loved:

1. Building Trust: It emphasizes building trust with your clients. It's not just about closing a sale; it's about establishing a relationship based on trust.
2. Emotion Over Logic: The book explains how emotions play a bigger role in purchasing decisions than logic. It’s an eye-opener on how to connect with clients on an emotional level.
3. The Magic of Storytelling: Learning how to weave storytelling into sales was exciting as someone who loves a good story. The book shows how stories can make your product or service more relatable and appealing.
4. Understanding Your Customer: This is crucial. The book dives deep into understanding customers’ needs and how to address them effectively.
5. Authenticity: It talks about being genuine in your interactions, which is important in today's world where customers value authenticity.
6. The Art of Persuasion: This isn't about being pushy. It's about persuasively presenting your product in a way that aligns with your customer's needs.

The insights in this book are invaluable, especially if you're in sales or dealing with customers regularly. It's a refreshing take on sales that focuses on heart and connection rather than just techniques and numbers.

I'd highly recommend it to anyone in the sales industry or anyone who wants to understand the psychology behind selling. It's a read that combines wisdom, empathy, and practicality in an enlightening and actionable way.