20: 20 Crm

by Jon Anton, Laurent Philonenko

The contact center is at the heart of many businesses today, and CRM initiatives are making customer contact even more critical to the health of every company. 20:20 CRM provides a strategic view of where businesses should be going with their customer contact operation, with practical examples of how to get there.

143 pages, Paperback

First published February 12, 2002

Reviews

[Annaliesa G]

Great information but some of the technical discussions are now out of date.