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20: 20 Crm
The contact center is at the heart of many businesses today, and CRM initiatives are making customer contact even more critical to the health of every company. 20:20 CRM provides a strategic view of where businesses should be going with their customer contact operation, with practical examples of how to get there.
143 pages, Paperback
First published February 12, 2002
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March 11, 2016
Great information but some of the technical discussions are now out of date.
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