Electronic Commerce: The Strategic Perspective

by Richard T. Watson, George Zinkhan, Leyland Pitt

OVERVIEW
This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.

162 pages, Paperback

First published July 21, 1999

Reviews

[Paige Richards]

This is a textbook I was forced to read. Published in 1999 but still trying to teach me about E-commerce today. I won't be rating it for obvious reasons.