I can see why this book would appeal to Philadelphians, especially the nostalgic photographs and the memories of treasured traditions like the Crystal Tea Room, the fabulous organ, and the Christmas Light Show. As someone not from Philadelphia, however, much of it made little sense to me. Terms were introduced with no explanation; street locations are tossed out, assuming they are meaningful to readers; and malls are listed, assuming (I guess) that I know what they are and what identity they have. I had none of this background knowledge. I didn't even get what the Christmas "light show" was supposed to be -- never having heard of it or experienced it before. Was it some sort of wall of lights you looked up at it? A bunch of sculptural figures made of light? No clue and the book gave me little to go on other than some photos.
But OK, I get it, I'm not the target reader. More frustratingly, the book devolves into lists of competing Philadelphia stores and then an endless recitation of different mall store openings. Yes, I understand that putting the store in context of its competition is important. And yes, I get that the emphasis on mall store openings in the 1960s-1980s is a critical part of the story. But there's much more to it than just a list of store names, locations, and origins.
What I wanted was more exploration like that which comes in the final chapter and in the sections about the organ and the Crystal Tea Room and the children's train. In those rare areas, the pace seems to slow down and the emphasis moves away from lists and place names. That's where this book shines. But there isn't enough of that. As with so many History Press books, this one really needed a strong editor. It could have shined as both a work of nostalgia and a useful piece of American retail history. It kind of, sort of, tries to succeed at both but doesn't achieve either very well. Disappointing.