No spin, no fuss, no get the real secret to business success Game of Inches dispels the myth that success must come from disruption, and provides an actionable blueprint for real-world business achievement. Entrepreneur Nigel Collin interviewed over 80 successful Australian entrepreneurs and leaders to learn the key factors that make a successful business; in this book, he distils his findings into a simple process of four actions governed by three behaviours that will guide your path to the top. Examples and case studies eschew the limelight in favour of those on the front lines of business doing well, illustrating the revolutionary idea that you don't have to make headlines to be a success. By shifting your mindset from explosive, overnight success to a quieter, more consistent, more sustainable process, you gain the ability to reach the top and stay there. You'll discover that innovation is actually in reach, doesn't cost too much and is not really all that complex when approached from a growth-oriented mindset of making small changes consistently.
You don't need to be Steve Jobs, and you don't need to create the next iPhone to be a success in business. What you do need to do is redirect your attention away from who you are and toward what you deliver.
Learn what really drives sustainable success Discover innovation that's within reach right now Focus on what you do, not who you are Work toward a process of constant, consistent improvement Business success is not a one-off event or a single "eureka" moment. It's a continuous, step-by-step process of becoming better every day. Incremental change is the surest route to the top; though others may skip the climb in favour of a helicopter, those who earn the summit tend to stay longest. Game of Inches is your straightforward roadmap to no-nonsense, long-term business success.
Reading The Game of Inches was like taking a deep breath after years of hearing “go big or go home” shouted from every corner of the business world. Nigel Collin delivers something refreshingly real and down to earth a reminder that lasting success doesn’t come from sudden explosions of genius or massive disruption, but from small, deliberate, and consistent actions.
From the very first chapter, I found myself nodding along. Collin’s approach to success feels both practical and deeply human. Instead of glorifying overnight breakthroughs or celebrity entrepreneurs, he focuses on the people actually doing the work the quiet achievers who build strong, sustainable businesses inch by inch. The stories he shares, gathered from over 80 Australian entrepreneurs and leaders, are incredibly relatable. These aren’t fairytales of luck; they’re grounded lessons from people who have earned every bit of their success through persistence, learning, and small daily improvements.
What I really loved about this book is how Collin breaks everything down into a clear, repeatable process. He doesn’t just tell you that consistency matters he shows you how to apply it through four practical actions and three guiding behaviors. There’s no fluff or jargon here, just real world insight that anyone from a small business owner to a creative professional can put into practice.
The message that you don’t have to be the next Steve Jobs to make an impact really hit home. It’s empowering to be reminded that innovation doesn’t have to be flashy or expensive. Sometimes, the most powerful changes come from the simplest adjustments improving a system, listening to customers, or refining what already works.
Collin’s writing style is conversational and encouraging, almost like he’s sitting across from you sharing wisdom over coffee. He doesn’t talk down to you or make success sound mystical. Instead, he builds your confidence that you can achieve great things by focusing on the small, meaningful steps right in front of you.
By the end, The Game of Inches left me inspired but also grounded and that’s what makes it stand out. It’s not about hype; it’s about habit. It’s not about overnight success; it’s about daily progress. The book reinforces that those who climb inch by inch may move slower, but they build foundations strong enough to last.
Nigel Collin has written more than just a business book he’s written a mindset manual for anyone who wants real, sustainable growth. If you’re tired of the “get rich quick” noise and want something that actually works in the real world, The Game of Inches is absolutely worth your time.
====== Two typos already in first 40 pages: No's rather than Nos and 'landing page conversation' (or similar) rather than 'landing page conversion'. If you don't understand tech then don't talk about it, slipping techy talk in just to be fancy is lame.