Improve your UX design awareness and skills Gain greater confidence to know when you have delivered a “good” UX design Learn by example using a book designed by a UX mind for a UX mind
Book Description
Written in an easy-to-read style, this book provides real-world examples, a historical perspective, and a holistic approach to design that will ground you in the fundamental essentials of interactive design, allow you to make more informed design decisions, and increase your understanding of UX in order to reach the highest levels of UX maturity. As you will see, UX is more than just delighting customers and users. It is also about thinking like a UX practitioner, making time for creativity, recognizing good design when you see it, understanding Information Architecture as more than just organizing and labeling websites, using design patterns to influence user behavior and decision making, approaching UX from a business perspective, transforming your client's and company's fundamental understanding of UX and its true value, and so much more.
This book is an invaluable resource of knowledge, perspective, and inspiration for those seeking to become better UX designers, increase their confidence, become more mature design leaders, and deliver solutions that provide measurable value to stakeholders, customers, and users regardless of project type, size, and delivery method. What you will learn
Awaken your UX mind and dispel the myths of non-UX thinkers Create the six optimal conditions for your best ideas to appear Identify and incorporate the ten design principles found in all good UX design Develop a broader understanding of Information Architecture (IA) to better engage, guide, and inform Develop a fundamental understanding of patterns and the properties that create them Raise your level of UX maturity with a strategy that transforms your approach to problem solving and helps others understand the true value of your work Utilize important tools of the UX trade that never go out of style Increase your knowledge of UX, incorporate valuable ideas and insights into your work, and look at design from a very unique perspective
I read this while on a quest for a textbook for a freshman-level User Experience Design class, and wow was this ever not what I was looking for. The author serves abstruse design theory buried under a blizzard of baffling buzzwords. The result appears to be aimed at MBAs and MFAs without really meeting the needs of either (let alone the beginning-level students that are supposedly part of the target audience). The illustrations were a further obstacle to understanding, mostly screen caps from popular (in 2016) web sites that either did or didn’t clearly illuminate the point at hand. A sprinkling of errors – both typographical and factual – didn’t add to the credibility of the text. If you’re headed to a cocktail party where you’ll need to sound smart (without actually being smart) about UX, these lessons will do nicely. For other approaches to the subject, seek elsewhere.
Agree, for a book that is educating design, this book is poorly designed. Also, if you include quotes from a high profile that seem to be in line with your idea, it doesn't mean that every idea you propose will automatically be valid, so for books that teaching about deep validated research, this book is too superficial. Not to mention some of the unfitting analogies referring to The Simpsons or depicting Henry Ford as a problem-solver or UX practitioner, when in fact he was an opportunistic business practitioner.
This entire review has been hidden because of spoilers.