Soar: How the World's Best Airline Brands Delight Customers and Inspire Employees

by Shashank Nigam

An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight 10 exceptional airline brands which are thinking differently about branding, and executing brilliantly. There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional wisdom and industry norms.Some proactively borrow concepts from consumer industries; some choose to put customers at the heart of their business; some choose to empower their staff to lead the brand. Yet, they all aim to create an experience that the customers will appreciate, pay for and share about - in their own different ways. This book sets a new direction on and a new attitude towards airline marketing.

Genres: Aviation

223 pages, Hardcover

Published December 27, 2016

Reviews

[Kathy D · Rating 5 out of 5]

Ahhh, as a self confessed aviation geek, I stumbled upon this gem, and ordered it immediately. Nigam made me long to be younger in order to chase my dream of being part of one of the greatest airlines in the world. The people first mandate these airlines embrace made me love my career in aviation and longing to be with an airline versus being one off support.

[Sculeman · Rating 5 out of 5]

A fresh and inspiring read that looks at the airline industry in the most exciting, sexy way possible.

[Ahmad Mokhtar · Rating 2 out of 5]

If you’re an expert trying to learn anything, you really don’t have to go beyond the first part. Narrating success stories doesn’t teach you anything, though it might inspire.