Intercom on Customer Engagement

by Des Traynor, John Collins, Ruairi Galavan

Intercom on Customer Engagement book is a buzzword-free guide to creating and sending the right message, to the right people, at the right time.

Whether you're a marketer or product manager, this book will help you to engage your customers in a meaningful way

Genres: Business

70 pages, Kindle Edition

First published June 6, 2015

Reviews

[D · Rating 4 out of 5]

This book is mostly common sense, but you would be surprised how hard it is to practice common sense in reality.

[K Shark · Rating 4 out of 5]

Short but sweet. Intercom are masters of customer engagement, which makes sense since that's also the core of their product. You can get a lot of this content on the Intercom blog, but the book puts it neatly in one place. It's free too, which is always a plus.

The Intercom team offer practical how-to guides and check-lists for things like messaging, segmentation and onboarding. The focus on practicality is great and it provides a structure which makes the advice usable with a clear path to implementation.

Probably not one for the seasoned customer engagement professionals, but its a great overview. A must read for any company or employee who is starting to get to grips with customer engagement, particularly if you plan on using Intercom as your weapon of choice.