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Sales Mind: 48 tools to help you sell

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Drawing on the wisdom of psychology, mindfulness, and cultural history, as well as a lifetime in sales, Helen Kensett has created forty-eight beautifully illustrated tools to help you gather crucial knowledge about your buyer, market, and what you're selling; identify and clearly communicate the key aspects of your pitch; and up your creativity, generate the best ideas, and close the deal. From quick tricks for getting focused to simple skills like writing killer emails, Sales Mind is full of practical tools, real-world tips, and psychological insights to help you improve your selling at every step.

256 pages, Hardcover

Published September 12, 2017

43 people are currently reading
252 people want to read

About the author

Helen Kensett

2 books2 followers

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5 stars
19 (21%)
4 stars
24 (27%)
3 stars
28 (32%)
2 stars
12 (13%)
1 star
4 (4%)
Displaying 1 - 14 of 14 reviews
Profile Image for Venkatesh Majji.
5 reviews2 followers
August 13, 2017
For sales person, its a good one. But needs to be read for couple of times to understand the real concept behind the methods.
Profile Image for Anant Kanndpal.
64 reviews3 followers
December 18, 2023
My first book on sales. I really liked it. Especially the section on emotional buttons. Crisp
14 reviews1 follower
May 8, 2018
a good book to read

simple 48 tips

if you don't have time just go through the 48 titles.
Profile Image for Book Ecke.
125 reviews8 followers
April 19, 2023
Today's coffee was served with the book "Sales Mind" by Helen Kensett is a highly practical and insightful guide for salespeople looking to up their game in today's challenging marketplace. The book emphasizes the importance of developing a "sales mind" - a range of mental skills that can help sellers think, see, and improve their approach to selling.

Kensett draws on a wide range of disciplines, including psychology, philosophy, and cultural history, to offer 48 visually-led sales tools that take readers through every stage of the selling process. From getting into the right frame of mind to understanding a buyer's goals, creating an engaging story, and writing a killer email subject line, each tool is designed to help readers think creatively and strategically about how to close a sale.

What sets Sales Mind apart is its practicality. Kensett's tools are not just theoretical concepts but actionable steps that readers can take to improve their selling skills. The visuals are engaging and easy to understand, making the book an ideal resource for both experienced salespeople and those new to the profession.

Overall, Sales Mind is an excellent guide for salespeople looking to stay ahead in a constantly evolving market. Kensett's insights and practical tools provide a valuable roadmap for developing the mental skills needed to succeed in sales today.
Profile Image for Chorlan Poniente.
12 reviews8 followers
November 4, 2018
Electrifying and pragmatic… Kensett shares the best way to gear one’s mind to an ideal salesperson by laying down gamut of selling-related books and renowned people in selling and advertising industry. A book grandeur which would make you realize that selling is nothing but a psychological strategy.
124 reviews
January 18, 2023
Very simplistic and idealistic in message. It felt like a GCSE business and sales class in what "should happen" in defining your products audience.

Some may find the creative exercises of mind maps and drawing things cute and helpful but not practical nor realistic in the slightest.

Most of the tips are either obvious or again, novice level. Really not recommended.
23 reviews1 follower
June 29, 2017
It is a one fine book about thinking and its influence on sales. With 48 tools that can and shoukd be used to improve or even rethink your sales (and even general business & life).
Profile Image for Tedi Irawan.
47 reviews
April 1, 2019
Ive skimmed through it so many times in order to extract and synthesize it into my sales training topic. All tips are small but powerful and up-to-date. Great book!
Profile Image for Anjuna Harper.
246 reviews1 follower
March 11, 2020
Lots of good tips for selling! Recommend its an easy read which you can pick up and put down and learn in chunks, don't have anything bad to say about it
2 reviews
July 21, 2022
Suitable in the field of sales, but readers who are novices in reading and sales.. This book is very informative and also difficult to understand for beginners.
Profile Image for Dany Garcia.
7 reviews
January 20, 2018
This is a never ending book, you carry this baby with you everywhere you go and learn and apply the tools in situations. Short chapters easy to read, and interesting segments on empathy and communicating.

If you are in sales its worth a read although quite 'thick' to carry around if you are in the field, a more condensed version (top 10 maybe?) would simplify i- hence the 3 stars.
Profile Image for Malak.
262 reviews1 follower
April 1, 2025
Quick and easy to skim, but most tools felt generic or too surface-level. Lacked the depth and originality I was hoping for. More of a light motivational read than a practical sales guide.
Displaying 1 - 14 of 14 reviews

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