Today's coffee was served with the book "Sales Mind" by Helen Kensett is a highly practical and insightful guide for salespeople looking to up their game in today's challenging marketplace. The book emphasizes the importance of developing a "sales mind" - a range of mental skills that can help sellers think, see, and improve their approach to selling.
Kensett draws on a wide range of disciplines, including psychology, philosophy, and cultural history, to offer 48 visually-led sales tools that take readers through every stage of the selling process. From getting into the right frame of mind to understanding a buyer's goals, creating an engaging story, and writing a killer email subject line, each tool is designed to help readers think creatively and strategically about how to close a sale.
What sets Sales Mind apart is its practicality. Kensett's tools are not just theoretical concepts but actionable steps that readers can take to improve their selling skills. The visuals are engaging and easy to understand, making the book an ideal resource for both experienced salespeople and those new to the profession.
Overall, Sales Mind is an excellent guide for salespeople looking to stay ahead in a constantly evolving market. Kensett's insights and practical tools provide a valuable roadmap for developing the mental skills needed to succeed in sales today.