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SAS Who Dares Wins

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No other military unit in the world can match the reputation of Britain's SAS. They are the men in the shadows who operate in the planet's most dangerous places and who have become bywords for qualities like bravery, resilience and outstanding leadership.

Their skills and techniques have been tested in the crucible of the most demanding environments imaginable, but many of these can also be applied to our everyday lives. Each of the four author - the stars of the hit Channel 4 series SAS: Who Dares Wins - have parlayed the working practices and lessons they learned in their lives as elite operators into successful careers outside the regiment, and in this book they will share these with us to show how we can do the same.

This book takes situations all of us will experience during our lives and presents tactical lessons drawn from their own training and battlefield experience on how to handle them successfully. Middleton, Fox, Ollerton, and Maclachlan demonstrate how their psychological tactics can be applied in any environment: the workplace, home, pub, classroom, gym, stressful car journey, doctor's waiting room and packed train carriage. Their advice on negotiation, people management, self-motivation, and resilience, among other things, can transform your performance in a whole range of scenarios: from buying a house, nailing a job interview, and the experience of dealing with rejection, to maintaining a diet, or managing that pushy colleague at work.

320 pages, Paperback

Published May 18, 2017

133 people are currently reading
697 people want to read

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Anthony Middleton

5 books16 followers

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5 stars
243 (31%)
4 stars
267 (34%)
3 stars
191 (24%)
2 stars
51 (6%)
1 star
19 (2%)
Displaying 1 - 30 of 39 reviews
Profile Image for Zoe Hall.
292 reviews8 followers
April 20, 2017
I am thoroughly fascinated by the SAS. I don't know why, I just am. I do not come from a military family nor am I closely linked to anyone serving, but I am fascinated by the rhetoric, psychology and machismo that seems to prevail in this world, particularly the Special Forces.

This book is an interesting read. Peppered with personal military experience, this book is narrated by Ant, Ollie, Foxy and Colin most well known for Channel 4's SAS: Who Dares Wins television series. It offers some useful insights into how 'Elite' techniques can be utilised on Civvy Street: how to successfully self-motivate or how to deal with stress/emotion during job interviews for example.

I've never read anything like this before so have nothing to compare it to. Either way, I enjoyed it and found it interesting from start to finish.

I'd recommend this book for anyone interested in the SAS and the psychology behind what it takes to be the thinking soldier.

Breathe. Recalibrate. Deliver.
Profile Image for Madeleine.
79 reviews5 followers
September 1, 2019
Some interesting Points in here but since I had already read the biographies of several of the authors as well as listened to some of their talks on this Topic beforehand nothing new for me here. If you go in blind though this might be a practical littel guide as a starting Point. Although be Aware that there are many, many Military tales as reference Points - if that´s not your Cup of tea, this books isn´t for you.
Profile Image for Dariusz Nawojczyk.
272 reviews6 followers
September 17, 2020
This book is just fine. You will not find anything revealing here, but most of conclusions are quite accurate. Maybe the funny part is author's conviction that some ideas were discovered by SAS, when in fact it is a generic knowledge.
Profile Image for Ian.
7 reviews
June 28, 2023
An excellent approach and overview of becoming a better leader. Easy to read and enjoyable throughout.
Profile Image for Jason.
18 reviews1 follower
January 21, 2017
I spent about 20 minutes reading this book when I realised it wasn't really what I was after. The by-line is 'Leadership Secrets from the Special Forces' though there are very few 'secrets' in this book you could use in any form of leadership. Just about every chapter is 80% 'war stories' i.e. back when I was in Afghanistan..., when we went on a mission to rescue a group of people..., with many of these 'stories' producing a very loose association to any lesson you can apply in real life, at work or at home.

If you're after a book that turns the training, discipline and camaraderie of the Special Forces into something you can take to your corporate, sporting or club leadership role, this is not the book you're after. A disappointment...
Profile Image for Matthew Gildea.
17 reviews1 follower
March 13, 2025
Fantasising about heroism is a common thing, and the stars of 'SAS: Who Dares Wins' given you their secrets on how to adopt certain traits to make you a leader in civilian situations. There's lots of interesting tidbits here, but it's the stories of how their leadership was born and utilised in the special forces that is far more interesting. I know it's sort of the point of the book, but discussing covert missions as bullets are flying, and flicking over to speaking more confidently in the workplace is quite jarring and leaves you yearning for the former. The format is quite interesting too, flitting between the four members of the Special Forces, perhaps because of a 'round-table' secret gathering inception. All in all though, decent tips with trickles of more entertaining stories.
Profile Image for Matthew.
493 reviews4 followers
January 29, 2019
The war stories are the only aspect of this book I enjoyed (and if you're honest some of those have the feel of a fishing story that's been told so many times that the fish has now become a shark). The pound shop psychology/business advice bits are horrendous. It's like being stuck in a meeting with Gareth from The Office while he drones on to you about being in the TA. No more of these books for me thanks.
26 reviews
May 17, 2017
Some interesting tips to use in daily life, written in easily digestible short sections. Not my usual type of read but I enjoyed it.
Profile Image for Chris Tynan.
19 reviews
January 7, 2025
This book offers an interesting look into leadership lessons drawn from the Special Forces world, but it’s a bit uneven in its delivery. Written by four former SAS members, I was pleasantly surprised that their collective voices felt consistent rather than disjointed—a definite strength of the book.

The standout sections for me were part four and part five, where the leadership principles really come to life. Part one, which covers the SAS selection phase, was also fascinating and sets the tone well. However, parts two and three made up a substantial portion of the book and felt more like filler. They were fine, but I could take or leave them.

The authors make an effort to relate their military experiences to civilian life, which will likely appeal to readers at the early stages of their careers or those transitioning out of the military. However, I felt these applications were hit-and-miss, sometimes insightful but other times overly simplified or generic.

Overall, this isn’t a bad read, and I can see its appeal for those interested in Special Forces culture or who need practical advice on adapting military skills to the civilian world. Still, it’s not something I’d rush to recommend or gift to friends. It was useful, but not exceptional.
Profile Image for Irfan Muhaimin.
93 reviews3 followers
January 26, 2023
Empat orang bekas pasukan khas British AS berentap menghasilkan sebuah buku motivasi berpandukan ( pengalaman ketika operasi dan latihan. Special Forces memerlukan daya fokus, kawalan emosi, disipilin yang tinggi. Semua ini disatukan dalam "Leadership". |
Mission Sucess Cycle yang merang kumi empat elemen iaitu Plan, Brief, Deliver dan Debrief. Setiap ini diselangi dengan kemahiran intel (perisikan). Secara logiknya kemahiran risikan perlu ada walaupun dalam bidang korporat dan pengurusan. Untuk menjayakan satu misi dan operasi memerlukan kita mengenali & setiap orang daripada tim dan menghormati setiap kepakaran yang ada walaupun bukan dalam kalangan tentera. Kita perlu letak ketepi dan pandaikan menguruskan kekalahan dan kemenangan.
Profile Image for Ivan Zullo.
164 reviews13 followers
August 20, 2017
Middleton, Fox, Ollerton and Maclachlan succeeded in the most difficult task: explaining how military life - at an elite level- can show many similarities with daily life.
"SAS Who dares wins" offers a lot of ready-to-use advises, simple adjustments that the reader could implent without and particolare effort.
Not only they excelled as soldiers, they now stand out in every possible environment, as you never know where the next challenge could come from.
Well written and simply explained, I recommend this book as an interesting leadership reading.
2 reviews
November 1, 2018
Excellent

Very informative read, Very well written and easy to absorb as each chapter goes over what you've just took in making it easier to understand and remember.
This book has helped me a lot in my everyday life, working and personal.
Just remember Breath, Recalibrate, Deliver.
Thanks Ant.
Profile Image for Matt.
621 reviews
October 21, 2017
Not what I was expecting, interesting read in parts putting SAS training techniques into the civilian workplace. A corporate training book on steroids but I have taken a couple of bits from it if I’m being honest.
15 reviews
May 31, 2019
Very informative.

Packs a lot of common sense logic that can be applied to every day life. All the contributors described how their training and experience was vital in high pressure situations.
Profile Image for Wilde Sky.
Author 16 books40 followers
September 29, 2019
Management / leadership advice from former special forces soldiers.

I thought that this was a really good book - a straightforward guide with plenty of good common sense recommendations.

Reading time around six hours.
64 reviews
February 1, 2020
Good book

Very interesting learned a lot . Not sure I am cut out for this life but assured that the life I live is a battle and a march. There's hope for even me being an all rounder
Profile Image for Michelle Swallow.
135 reviews4 followers
August 19, 2023
Absolutely loves this book. It's written in a way which makes it such an engaging and easy read.

There's plenty of great tips from the DS - Colin, Ant, Foxy and Ollie. They're elite and experienced and have related their experience to civilian life so that there's genuinely something for everyone.
8 reviews
April 24, 2025
This book really dives deep about the ways we are able to overcome our challenges in leading people in the right way.

(Spoilers). The most memorable words that is stuck in my head for months now is "Breathe, Recalibrate & Deliver". Useful in my daily tasks.
10 reviews1 follower
April 24, 2018
Loves this book snippets from times in the forces but lots of leadership styles, tips and positive thinking!
3 reviews
November 9, 2018
Great read

Plenty of golden nuggets in this book on how to approach difficult situations in a military sense but also transferable into civilian life
Profile Image for Sharon.
1,301 reviews10 followers
December 5, 2018
Some good advice. I never would have considered the SAS as life couches as far as my work life is concerned, but after reading this book I can see how their techniques can work in a civilian life.
3 reviews
July 27, 2019
If a book was a life coach, this would be it

Never had a book been so true, this book has helped me through every day life and a must read for all
Profile Image for Ingrid Parada.
150 reviews13 followers
January 1, 2021
This book provides clear examples of inspirational & leadership advice that could be replicate in normal work and life. Good reading.
Profile Image for Michelle.
365 reviews36 followers
July 11, 2021
Great little book on ways to tackle lifes demands both in work and at home . Will definitely be using the advice from this book.
Profile Image for Darren Jowsey.
17 reviews1 follower
September 3, 2021
Another inspiring book. I don't think anyone realises what our forces men and women go through to protect us, let alone our special forces. Respect to you all.
Profile Image for jason collins.
3 reviews
December 26, 2021
Great read

You can use a lot of the advice in this book in normal day living thank you great read .
Profile Image for Lauren Shenton.
13 reviews
October 20, 2022
I had high hopes it started great but couldn’t relate it too much to a normal life setting to be able to understand the mental changes needed
Displaying 1 - 30 of 39 reviews

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