The 33 Ruthless Rules of Local Advertising

by Michael Corbett, Dave Still, Dave Stilli

This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.

Genres: Business

199 pages, Paperback

First published January 1, 1995

Reviews

[Tish Keegan · Rating 4 out of 5]

Yes. I gave it 4 stars, mainly because a lot of it is not relevant anymore. Online advertising is a given. But you can’t leave it at that. You need a traditional media or two to back that online presence up! This book gives good tips and tricks on old school traditional advertising.

[Bill · Rating 5 out of 5]

If you own a successful business, advertising plays a key role. This book is must reading.

[Michael Staten · Rating 1 out of 5]

it took me under two hours to read this ~200 page book and I probably spent too much time on it. it's really only about 100 short pages because each new rule starts on an odd page and most of the rules fill less than a page.

about half the book is covers the ruthless rules. the other half covers a bunch of "common sense" marketing truisms and advice. things like "to be interesting, be interested" and "challenge your professions rules in books and articles". to be honest, i found the common sense section a little more interesting than the rules section but really both sections were far too superficial. also, much of the information is dated. especially the section that describes the strenths of each advertising media.

[Kris Patterson · Rating 5 out of 5]

great advertising concepts

I have worked in the advertising industry for ten years and this book taught me a lot. I have found that sales reps who start don't get the right kind of training right from the start. This book should be mandatory reading for anybody who is selling advertising and wants to serve their customers more effectively. It covers rules to get the most effective advertising no matter which medium you use and has suggestions for television, radio, online and newspapers. Great book

[Elizabeth Cottrell · Rating 4 out of 5]

Excellent, practical, implementable -- provides whys and how-to's so business owners can finally expect measurable results from their marketing budgets. I wrote a book review for the International Association of Home Business Entrepreneurs.

[Jesse Bray · Rating 2 out of 5]

It was interesting for the first 70 or so pages then the info got a little dated when it glazed over Internet advertising. If your a nerd for ad lit then you might dig it, it's just a lil dry for me.

[Michael · Rating 5 out of 5]

I found this book to be one of the most excellent as it comes to advertising any product. It is filled with more than 33 points, but these are major points to use. The pages are not cluttered with lots of words but some graphics balanced with words to give it a billboard appeal.

[Meredith Davis · Rating 5 out of 5]

a mandatory read for all of those in advertising and marketing. this should be a required read for marketing classes. essentially, a holy book for those in advertising and for all business owners.

[Mike Homisak · Rating 2 out of 5]

It's okay, noting Earth Shattering here. A good review of a lot of common sense, and some pointers for people who are REALLY novice business wannabees.