High Visibility: The Making and Marketing of Professionals Into Celebrities

by Irving Rein, Philip Kotler, Martin Stoller

This enlightening book describes and explains the new industry that has evolved to help achieve "visibility" in one's professional life. Students will learn the marketing techniques used to separate the leaders from the followers.High Visibility unlocks the mysterious enigma of celebrityhood, with examples from all walks of life, for a thorough understanding of the subject matter.

Genres: Business, Nonfiction

346 pages, Hardcover

First published February 1, 1997