Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders

by Matthew W. Ragas, Ron Culp, E. Culp

Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them.

Genres: Business

231 pages, Paperback

First published December 17, 2014

Reviews

[Ale Cardona · Rating 5 out of 5]

Excellent book, recommended for PR and strategic communicators

Easy to read and understand. Clear and great link in between pr and comms concepts and business and financial ones.

[Lauren · Rating 5 out of 5]

This is a very helpful book for a specific audience -- strategic communications professionals in a corporate environment, looking to improve their understanding of financial topics. I hope the author puts out an updated version soon, as it is becoming outdated as the industry evolves swiftly.

[Kathy · Rating 5 out of 5]

I read the book for class and highly recommend it for anyone in marketing or publishing. Good for folks in nonprofits, as well.

[Julie Masson · Rating 4 out of 5]

Really helpful book for communicators who want to someday be at the C-suite level and be able to understand a company’s financial priorities.