Agile PR: Expert Messaging in a Hyper-Connected, Always-On World

by Marian Salzman, Aaron Sherinian (Foreword), The Team at Havas Pr (Contributor)

Bloggers, influencers, citizen journalists…today’s news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise?

Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to:

● Use newscrafting to help clients be the news
● Personalize pitches to reporters and bloggers
● Master the art of storytelling
● Break through Web clutter
● Create branded hashtags that get shared
● Bump clients to the top of online searches
● Gain exposure at SXSW, TED, and other key conferences
● Avert and resolve crises
● Measure the impact of media placements
● And more

Ambitious media plans call for cutting-edge tools. Agile PR unlocks industry secrets sure to help anyone broaden their reach and increase their impact.

Genres: Business

272 pages, Hardcover

Published January 24, 2017

About the author

Marian Salzman has worked at the leading edge of advertising, public relations, and technology for more than three decades. Since co-founding the world’s first online market research company, she has served as a communications executive at companies in the United States and Europe. Her annual forecasting report on the coming year’s trends, released each November, garners global media attention. A graduate of Brown University and the recipient of numerous awards, Marian Salzman lives in Connecticut and Switzerland.

Reviews

[Anna Sabino · Rating 5 out of 5]

Agile PR shows us brand new tools to get noticed in this message overcrowded world.

Mariam Salzman is making us realize that the rules of marketing and PR have changed and we have to adapt our messages to get noticed. Since the lines between journalists and amateurs sharing the news are blurry, we have to make our promotional techniques more agile. Marian Salzman suggests creating a Red Thread, series of contextualized connections to what's important. PR now feeds and creates the news using bite size messages that connect in a relevant manner.

By weaving in stories from running her company Havas PR, author shows us one of the best promotional tools - writing a book that offers a lot of useful info. A book is the best business card a company can have.

[Natalie · Rating 4 out of 5]

This book could be useful for young people who are thinking about going into PR field or for veterans who are senior enough to delegate day to day execution work and want to still be in the loop on the latest and greatest.