Advertising in Tourism and Leisure

by Nigel Morgan, Annette Pritchard

'Advertising in Tourism and Leisure' brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.

Arranged in three parts, the book examines
* the role of advertising and its relationship with other aspects of tourism and leisure marketing
* the techniques used in advertising to key market segments
* new strategic directions in advertising, focusing on the new destination marketing strategy of branding and assessing the relationship between advertising and other increasing important areas of promotion, such as sponsorship, ambient marketing and sales promotion.

Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries.

Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.

One of the only specialist Tourism/Leisure advertising texts on the market now in paperback
Use of international case studies drawn from the International Festival of Leisure and Tourism Advertising
Highlights good and bad practice

360 pages, Paperback

First published September 5, 2000

Reviews

[Marjolein · Rating 2 out of 5]

It's a solid read and the concepts are explained very clearly. The tourism and leisure is not so much present though, the book is mostly about advertising in general.

[Burak · Rating 5 out of 5]

It taught me new advertising campaigns about tourism and others topics. Must be read. Sometimes it repeats but it's not a big deal. Enjoy it with more experiences...