Getting to Like

by Jeremy Goldman

In the last decade alone, the face and nature of the job market has evolved dramatically. It’s now a given that personal branding will have a significant impact on your professional opportunities. It’s not an exaggeration that your brand and reputation could make—or break—your career.
In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons.
Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve—and your competition. Each chapter provides specific examples for effective communication and engagement, including:
• Strategies for both in-person and digital channels.
• Interviews, case studies, and advice from branding and marketing experts.
• Specific guidelines for successfully navigating the most essential platforms.
It’s a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.

Genres: Business

256 pages, Kindle Edition

Published May 23, 2016

About the author

JEREMY GOLDMAN, a recognized expert in social marketing, has managed e-commerce and social media for major brands, including Kiehl’s, TEMPTU, and Jurlique, and consulted with numerous others. He is currently AVP of Interactive Communications for iluminage inc., a Unilever subsidiary he helped found.

Reviews

[Coyner Kelley]

Given Goldman and Zagat's recommendation to combine text with images, its striking that Goodread's has no image of the cover of their book. I also find it odd that only one author is referenced.

Be that as it may, this an easy to read, digest, and implement book on branding on social media. The adeptly distinguish between being a fake and being mindful of effectively communicating with (potential) employers, employees, and customers. The chapter on regrouping after a brand failure was especially helpful.

I appreciated specific advice on LinkedIn and Facebook and the tools Buffer and Feedly.

[Gillian Rose · Rating 4 out of 5]

Some really great tips for marketing yourself, a must have skill for writers. If 'marketing' is a word that scares you or it's holding you back from success, then this is the perfect book for you.

[Michael Levitt · Rating 4 out of 5]

Great ideas on how to brand (or rebrand) yourself, or your platform. Lots of takeaways in this book, so have a notebook handy!

[Almond · Rating 3 out of 5]

Homework assignment. This will probably be more relevant once I have something to sell.