This book is written for sales leaders who want to dramatically increase their odds of exceeding their quota year after year. However, it is equally relevant for sales trainers, who want to increase the certainty of a payback on the training programs they build or buy, and sales representatives, who seek to master the art of selling, earn top commissions, and enjoy the recognition associated with being number one on the sales leader board.
A good read, very helpful in reminding any salesperson, sales manager, or business leader about the keys to connecting with customers in a way that creates long-term advantages on both sides of the table.